Course Wrap Up

The Written Presentation – Part II Organization of the written presentation for Quantitative Research should follow a recommended format

The Written Presentation – Part II Introduction/Background Research Objectives Concepts of Interest Research Method Discuss method, instrument, and implementation of method (e.g., means for recruiting, ) Research Sample Discuss sample frame, number recruited, profile of participants Remember: Classification questions

The Written Presentation – Part II Findings Organize presentation sub-topics by COI Discuss questions that fall logically into COI area Quantitative Research Conclusions Limitations Recommendations for Future Research

The Written Presentation – Part II Marketing recommendations Recall the purpose of the research exercise was “to understand college students’ knowledge, attitudes, and behaviors” toward the Nintendo Wii Based on what your team found, what can you offer the client in terms of research insights that can be used for marketing?

Remember The final project should: Reflect a comprehensive research report (including secondary, qualitative, & quantitative) Include recruitment screeners from qualitative research

The Oral Presentation

Presentation Details 10 minutes per team Problems & Opportunities overview Opportunities Recommendation Problem Statement Qualitative Research (method details and key findings) Quantitative Research (method details and key findings Marketing Insights, recommendations

Presentation Order Monday, 4/20 Teams - Wednesday, 4/22 Teams Present in following order: 1) VitaminWater; 2) The North Face; 3) Tide To Go; 4) Converse Wednesday, 4/22 Teams Present in in following order: 1) Axe; 2) iPhone; 3) Mac OS2

Tips for the Presentation All members need not present, but all must attend Put the strongest person(s) forward Use others’ strengths where necessary Support your team members Support other teams

The Biggest Do Be professional, but DO HAVE FUN

Presentation Don’ts Don’t hide behind an avalanche of slides/overhead transparencies Don’t be a distraction to yourself or to the speaker (Be attentive) Don’t stop the presentation because the “script,” or the technology, isn’t working It’s not about the show, its about the information No one knows the data better than you and your team

Presentation FAQs Can we use Powerpoint technology to make the presentation? Are all group member required to present? Will the instructor need a copy of our presentation in addition to the report?

As The Audience All class members will be expected to attend both of the final class days AND it goes without saying that your attention will be required Any student who skips the last two class days or who leaves before the end of the class will be docked four points from his/her attendance

Course FAQs When will I get my final grade? How should I access my grade? Can I email or call you earlier than the posting date to get my grade? Will I be able to see the final project after the grade is in? Can I or my team have the final project returned at the end of the semester?

Other Details Office hours during the exam period will be irregular, generally mornings Meetings will occur by appointment Please review your scores thoroughly before Thursday, April 30 to ensure accuracy in points total