Team B Michelle Barnes Sharl Flowers Alex Layton Andrew Miller Anh Linh Tran.

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Strategic Planning Process: An Overview

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Team B Michelle Barnes Sharl Flowers Alex Layton Andrew Miller Anh Linh Tran

I. CURRENT SITUATION OVERVIEW I. STRATEGIC MANAGERS II. EXTERNAL ENVIRONMENT III. INTERNAL ENVIRONMENT IV. ANALYSIS OF STRATEGIC FACTORS V. ALTERNATIVE AND RECOMMENDATION VI. IMPLEMENTATION VII. EVALUATION AND CONTROL BACKGROUND

A. Past Corporate Performance A. Growth: B. Financial C. Performance B. Strategic Posture: A. Current Mission B. Current Objectives C. Current Strategies D. Current Policies

1. Board of Directors 2. Top Management

A. Natural Environment B. Societal Environment C. Task Environment (Industry Analysis)

A. Corporate Structure B. Corporate Culture C. Corporate Resources A. Marketing B. Finance C. Research and Development D. Operation and Logistics E. Human Resources F. Information Technology

A. Key Internal and External Strategic Factors (SWOT) B. Review of Mission and Objectives

A. Strategic Alternatives – pros and cons B. Recommended Strategy