Funding your Campaign Christine Trost and Matt Grossmann

Funding your Campaign Planning Your Fundraising Strategy 1. Create a Fundraising/Finance Committee 2. Identify Donors/Develop Target List a. Whom to Ask to Donate? 3. Large versus Small Donors

Funding your Campaign Fundraising Tools: 1. Writing an effective Fundraising Letter 2. Planning Fundraising Events 3. Meeting with Prospective Donors 4. Soliciting Support from Constituency Groups 5. Not all support is helpful

Funding your Campaign Fundraising: Disclosure Requirements

Funding your Campaign Five Things to Know About Financing your Campaign 1. No one will give unless asked 2. The candidate is the most effective fundraiser 3. Do not exchange contributions for favors 4. In-kind contributions can be as valuable as money 5. Thank your Contributors

Funding your Campaign Advice from Professionals: “The Money Hunt: Drafting a Fundraising Plan.” Joanne Davis Elements of the Plan: - Identify the Amount to Be Raised (Fundraising Goal) - Identify the FR Team - Assemble a list of possible sources of funds - Incorporate all methods of FR into your plan - Use tools provided by other arms of the campaign - Set Up a system to track contributions - Don’t forget to say Thank You – and ask again!

Funding your Campaign Advice from Professionals: “The Money Hunt: Drafting a Fundraising Plan.” Joanne Davis (President, Davis Group) Elements of the Plan: - Identify the Amount to Be Raised (Fundraising Goal) - Amount campaign expects to spend: based on an analysis of the race. - How much do you need to be competitive - Identify the FR Team - Name a Finance Chairperson (head the FR team/Committee) - Assemble a team of people who will personally commit to raising money

Funding your Campaign Advice from Professionals: “The Money Hunt: Drafting a Fundraising Plan.” Joanne Davis Elements of the Plan: - Identify the Amount to Be Raised (Fundraising Goal) - Identify the FR Team - Assemble a list of possible sources of funds - Incorporate all methods of FR into your plan - Use tools provided by other arms of the campaign - Set Up a system to track contributions - Don’t forget to say Thank You – and ask again!

Funding your Campaign Advice from Professionals: “Asking for Money.” Michelle Maravich, California Democratic Party The Steps Involved: 1. Step One: Identify Donors and Rank your List 2. Step Two: Develop your Strategy 3. Step Three: Develop a Compelling Message 4. Step Four: Ask for Money