AS Business Studies Marketing. Look at the Products below and state which stage of the product lifecycle that they belong to. Name 3 more products for.

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Presentation transcript:

AS Business Studies Marketing

Look at the Products below and state which stage of the product lifecycle that they belong to. Name 3 more products for each stage- Apple Ipad HP Slate Regular TV Sony PS3

Look at the Products below and state which stage of the product lifecycle that they belong to

Draw Product Life Cycle diagrams for the following products Coca-Cola Water Fashion Items Hersheys Chocolate Skateboards

Extension Strategies Sales Time

iPod Nano The first iPod Nano was released in the US in September 2005 The Nano replaced the iPod Mini which was a smaller version of the classic iPod How many generations of iPod Nano do you think there has been within this time? How do you think that the Nano has changed in this time?

iPod Nano 1 st Generation Available in black or white and used flash memory. Color screen for picture viewing. 7 September 2005

iPod Nano 2nd Generation Anodized aluminum casing and 6 colors available. 12 September 2006

iPod Nano 3rd Generation 2" QVGA screen, colors refreshed with chrome back, new interface, video capability, smaller Click Wheel. 5 September 2007

iPod Nano 4th Generation Revert to tall form and all-aluminum enclosure with 9 color choices, added accelerometer for shake and horizontal viewing. 9 September 2008

iPod Nano 5 th Generation First iPod to include a video camera; also included a larger screen, an FM radio, a speaker, a pedometer, and a polished exterior case while retaining the similar colors as the fourth generation model. 9 September 2009

iPod Nano 6th Generation First iPod nano to include multi-touch screen; clip from iPod shuffle added. Video playback and camera removed. 1 September 2010

Extension Strategies Extension strategies are used to prolong the product lifecycle. Such strategies include- Reducing prices Finding new markets for the product Finding new uses for the product Changing the design or features of the product Encourage increased usage Advertising

Extension Strategies What if you were assigned to design a coherent and comprehensive strategy to prolong the product lifecycle of Inka Kola? Ideas?