Chicago Marketing 2015 Creative in Brief illinois.edu.

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Presentation transcript:

Chicago Marketing 2015 Creative in Brief illinois.edu

Campaign Positioning/Message  "The University of Illinois is a pre-eminent public research university with a land-grant mission and global impact.”

Concept Concept: Illinois Strengths – use a variety of tags across executions (flexible) Innovate. Illinois. Inspire. Illinois. Empower. Illinois Pioneering. Illinois. Transform. Illinois

Leverage Power of Social Media Hashtag: HAILTOTHEORANGE Unique hashtag for Chicago campaign Increase awareness through shares/retweets Measure success through available metrics Engage audiences via multiple platforms

Outdoor Billboards

Elevator Screens

Street Advertising

Comcast Cable

Rosemont Outdoor 20,000 square feet (not all visible in this image)

Conversant Digital

Other media  Metra train stations  Pandora radio  WXRT Radio/Days of Summer Promotions  Players Sport & Social Group  Live Nation Concerts – entire 2015 season  Social media promotions and contests  Live events  Brand ambassadors/street teams

Metrics  All online executions (click-thru)  Comcast Cable on-demand channel  Social media  Players Sport & Social Group  #HAILTOTHEORANGE monitoring  Live events data collection  Audience feedback

Chicago Marketing 2015 illinois.edu