Overview Marketing Goals Current Promotions/Publicity Other Marketing Ideas Next Steps.

Slides:

Advertisements

Similar presentations

Promotional Concepts & Strategies

Advertisements

A business will use promotional activities to communicate the benefits of their products to their targeted customers.

A BRANDED EXPERIENCEPROMOTIONS & PLATFORMSPRICING & PRODUCTS MULTI-CHANNEL MULTI-TOUCHPOINT Multi Channel Retailing MULTI CHANNEL Amazon launched a healthy.

Marketing & Promotion. Time? - or - Money? Market staff, vendors, volunteers Lead individual or committee Funds and budget Time? - or - Money?

Marketing Meeting Lots o’ Latte International Coffee Company.

HEINZ SALAD CREAM Get the young eating Heinz Salad Cream again!

Staff Fitness Program [Your Name] Landmark Developments.

Type of Bussiness Fitness Center Recreation center © Copyright The Rolling Capstones, Inc.

Standard 2.  Understand the role of Promotion  Define Promotion: ◦ Any form of communication a business or organizations uses to inform, persuade or.

The Promotional Mix Advertising Public Relations Parts of a Print Advertisement Sales Promotion Q $100 Q $100 Q $200 Q $200 Q $300 Q $300 Q $400 Q $400.

Promotional Concepts & Strategies

THE PROMOTIONAL MIX #66- Roles of Promotional Mix on SER.

The Four P’s. The Mix The Marketing Mix is divided into 4 categories. Product Price Place Promotion A successful marketing mix is one that combines the.

PROMOTIONAL CONCEPTS AND STRATEGIES Ch. 17 Promotion and Promotional Mix.

Financing Purchases Using The Resources You Already Have For more than fifteen years, Ubarter.com has been serving the needs of small, medium and large.

Introduction to Marketing. Marketing: the 5Ps The on-going process of planning and executing the: (1) the product (2) the pricing (3) the promotion (4)

Advanced Marketing The Promotional Mix. Promotion Defined Any form of communication used to inform & persuade consumers to buy products or services.

Get your sales and audience in shape with a fitness giveaway that brings business to clients while capturing valuable segmentation information for your.

Virtual Business Sports Media Planning. Promotion All activities used to inform & persuade consumers to buy products & services.

ADVERTISING & PROMOTION. UNIT OBJECTIVES  Objectives:  Understand the difference between advertising and promotion  Understand the various components.

Planning the promotion Advertising Sales promotion Public relations

Fashion Advertising and Promotion

Advertising Marketing I.

 the way a foodservice business presents itself to the community  have a positioning statement that guides them in the decision making and marketing.

Social Network for Fitness & Sport Enthusiast. Fitness Industry is tremendously growing in Indonesia.

Power Walk Food Concession Good 4 U Restaurant August 2001.

Chapter 18 Promotion: Integrated Marketing Communications.

Fitness equals Productivity Physical Fitness in the Workplace.

Marketing a Small Business. Show me the Money Prepare a description of the promotional activities Develop themes where appropriate Select appropriate.

User Acquisition: The Latest Trends, Tools, and Best Practices Clay Kellogg Chief Revenue Officer, Chartboost Inc.

Unit B Planning and Preparing to Manage a Small Business Competency 5.00 Understand pricing, promotion, and market planning.

Let us help you find the healthy you!. Overview Marketing Goals Current Promotions/Publicity Other Marketing Ideas Next Steps.

Entrepreneurship Marketing Plan Marketing Your Small Business.

B ODY W ORKS F ITNESS C ENTERS Marketing Strategies Let us help you find the healthy you !

IWish Experience August 17 th, 2007 Brian Parsons Neill Feather Ramon Richards.

Promotion Terms promotion Product promotion Institutional promotion Advertising Sales promotion Public relations News release Publicity Promotional mix.

Body Works Fitness Centers Marketing Strategies Let Us Help You Find The Healthy You!

Marketing Plan Your Business Plan. Purpose Give investors an idea of how you plan to draw in customers. Helps you define your marketing strategy How will.

+ Promotions Marketing I. + What is a promotion? Decisions about advertising, personal selling, sales promotion, and public relations used to attract.

PROMOTION. EVENT MARKETING  all activities associated with the sale, distribution, and promotion of a sports event  Promotions function in sports to.

Promotional Mix Written by: Stacy Orr and Cheryl Tays GACTAE Resource Network.

Kidzeboo General Company Presentation. Kidzeboo General Company Presentation.

Marketing Objectives.  What do you want to accomplish  What marketing problems do you have?  Quadfest examples??:…..

Promotional Strategies Developing a Promotional Mix.

Maslow’s needs pyramid food, water, sex, sleep, warmth clothing, weapons, defence of self social acceptance acceptance of self by self a feeling of having.

Marketing I Curriculum Guide. Promotion Standard 6.

To Be Completed: Monday November 9  Concrete Product Idea  Name of Product Created  Target Market Decided  3 Trial Versions of your Logo  Package.

Power Walk Food Concession Good 4 U Restaurant August 2001.

S/ASH MARKETING by: Victor Driver. What Is Marketing? Marketing: Process of planning and executing the conception, pricing, promotion, and distribution.

BodyWorksFitnessCenters Marketing Strategies Let us help you find the healthy you!

Above-the-line promotion. Promotion Promotion is about the communication that occurs with customers and potential customers Promotion can be used to:

The Promotion Potion I can understand the tools and objectives of promotion Pssst…. That looks like Mrs. D.

Brief Intro to Promotion & Promotional Mix Objectives Explain the role of promotion in business and marketing Identify the various types of promotion.

Sports Promotion. P P P P The Marketing Mix—The Four Ps 2 involve the goods, services, or ideas used to satisfy consumer needs. Product Decisions involve.

© Prentice Hall, 2007Excellence in Business, 3eChapter Spreading the Message: Promotional Strategies.

QUALI’VOLAILLE Production and sale of free range poultry products.

Get Gym Membership Deals & Discounts Online at Gymdeals.com.au

Communications conducted by a producer to potential buyers to introduce the product and push them to buy during a given period. Goal: to influence the.

InEn’s Business Pitch Template

Our District Wellness Policy: What School Staff Need to Know

Media Planning and strategy

8/6/2018 Good 4 U Apparel Marketing Plan Good 4 U.

PROMOTIONAL CAMPAIGN TRAYVION SANDERS.

Lots o’ Latte International Coffee Company

Advertising & Promotion

What type of Sales Promotion is it?

Generating Ideas.

Case Study: Kennedy Fitness & Wellness

Presentation transcript:

Overview Marketing Goals Current Promotions/Publicity Other Marketing Ideas Next Steps

Marketing Goals Image – Cutting-edge classes and equipment – Not just a place to work out Acquire new members -Those without existing gym memberships -Those who are members at other gyms  Gamer as much publicity as possible  Attain strong promotional partners

Current Promotions/Publicity Running ads in several local newspapers and magazines Feature in – ‘’US Health 'Magazine – Get Fit’’ magazine Promotion JUMP workout Wear Limited time 2-for -1 membership incentive Wnew feature News segment on “what’s new in New York”

Other Marketing Ideas Food product cross-promotion – Protein bars – Bottled water – Other health foods More health/news magazine features New membership incentives -Free dumbbells with membership -Seasonal promotions Local online advertising

Next Steps…. Prep sales staff for opening day Meet with potential promotional partners Create premium items for giveaways Preliminary plans for launch party Have A Great DAY!