Aristotle’s PeRsuasive Audience appeals. ARISTOTLE In Rhetoric, Aristotle describes three main types of rhetoric: ethos, logos, and pathos. Rhetoric (n)

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Presentation transcript:

Aristotle’s PeRsuasive Audience appeals

ARISTOTLE In Rhetoric, Aristotle describes three main types of rhetoric: ethos, logos, and pathos. Rhetoric (n) - the art of speaking or writing effectively.

THREE TYPES OF RHETORIC ETHOS LOGOS PATHOS

ETHOS Ethos = speaker’s credibility A credible speaker is: Respectable (trustworthy, moral, of good character) Relatable to the audience An authority on his or her topic

ETHOS (CONT’D)

LOGOS Logos = logical argument A logical argument: Is based on facts and statistics Makes sense

LOGOS (CONT’D) Claim: Students should be allowed to chew gum in class. What are facts you could use to convince an audience to believe the above claim?

PATHOS Pathos = emotional connection Language choice can add to an argument. Narratives can help an audience connect emotionally to an argument.

PATHOS (CONT’D)