A Special Update Presentation for Making Money with RAB.

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Presentation transcript:

A Special Update Presentation for Making Money with RAB

RAB Mission Make it easy! Make it easy! Make you look good! Make you look good! Make you money! Make you money!

RAB Resources Client category research Client category research –Trends –Purchase influences –Marketing ideas Media-specific research Media-specific research –Why and how Radio works Station/format-specific intelligence Station/format-specific intelligence –Why and how your station works for this client

Main Delivery System:

Client Category Reports Instant Backgrounds Instant Backgrounds 160 categories 160 categories Who? What? When? Where? Why? Who? What? When? Where? Why? Updated daily Updated daily

Detailed Client/Category Intelligence Articles on Demand Articles on Demand 250,000-plus pages 250,000-plus pages Sort by industry or key word Sort by industry or key word View or print View or print Read and seed! Read and seed!

Client Marketing Ideas Promotion ideas Promotion ideas Copy thought- starters Copy thought- starters MP3 sample commercials MP3 sample commercials –Including Mercury Award finalists

Client Funding Sources NTR Marketplace Update (weekly) NTR Marketplace Update (weekly) NTR Daily Tip NTR Daily Tip Searchable Radio co-op database Searchable Radio co-op database

Media-Specific Research Everything you need to know about Radio… Everything you need to know about Radio… Easy to access Easy to access Easy to understand Easy to understand Easy to use Easy to use

Station/Format Intelligence

New Business Tools MRI/RAB “Gold Digger Report” MRI/RAB “Gold Digger Report” Identifies best matches between your format and your prospects Identifies best matches between your format and your prospects

Media-Specific Research Everything you need to know about other media… Everything you need to know about other media…

The Trends in Print

Chicago Tribune

Chicago Daily Herald

Colorado Springs Gazette

Denver Post/ Rocky Mtn. News

Ft. Worth Star-Telegram

Houston Chronicle

Milwaukee Journal-Sentinel

San Antonio Express-News

Accessing RAB Materials RAB Member Support Team (800) AM to 6 PM (Central)

RAB “Tickler File” RAB 2006 – February 1-3 RAB 2006 – February 1-3 –Hyatt Regency/DFW, Dallas, TX ABC Newspaper Updates ABC Newspaper Updates –For period ending 9/30/05

RAB Marketing Research (more + better) Research (more + better) Staff (more + better) Staff (more + better) Client calls (more + better) Client calls (more + better) Results and revenues (more + better!) Results and revenues (more + better!)

Source: “Radio’s ROI Advantage,” RAEL Study with IRI and Millward Brown,

And that means more ad impact because Radio listeners expect relevance, and are emotionally open. Source: “Personal Relevance, Personal Connections,” RAEL Study with WirthlinWorldwide, Personal, relevant connections mean a more emotional connection with listeners. Radio listeners expect ads on “their” stations to be more relevant than ads in other media. Radio is the most personal of media, connecting with consumers one-on-one. Radio ads are perceived as more directed to listeners personally, with more honesty.

Ad message recalled just as well or better with Radio-mix as with TV or newspapers alone Recall tripled when Radio replaced 1 of 2 newspaper ads One-third better brand recall when 2 Radio ads replaced 1 of 2 TV ads #1 brand choice improved more with Radio mix than with TV or newspapers alone Source: “The Benefits of Synergy: Moving Money Into Radio,” RAEL Study with PreTesting Company, 2004.

RAB Mission Make it easy! Make it easy! Make you look good! Make you look good! Make you money! Make you money!

A Special Update Presentation for Making Money with RAB