COMP 4923 A2 Green IT: Why Mid-Size Companies Are Investing Now Danny Silver JSOCS, Acadia University

References “Green IT: Why mid-size companies are investing now” by Infotech research group for IBM, March, 2009

InfoTech Study Method Commissioned by IBM 1047 professionals, from companies of 100 to 1000 employees, in 12 countries and 8 industries Online survey, Dec Jan 2009 Group of 20 respondents participated in 40 minute in-depth interviews

Environmental issues a top priority Receiving unprecedented attention 2005: UK Prime Minister, Tony Blair, helped shift dialoc,gue in the business relm 2009: former US VP Al Gore pressures US Congress to take decisive action Dec, 2009: Copenhagen UN climate summit

Business Reaction Grappling with production of carbon footprint Feeling pressure from customers/stakeholders Governments introduce environment policies: – Greenhouse gas reduction – Natural resource protection – Clean water initiatives – Energy efficiency Started to make serious improvements Finding reduced energy can mean savings

Summary of 11 Green IT Initiatives By Mid-size organizations around the world: – server virtualization and consolidation – storage consolidation – desktop virtualization – existing server room upgrades – new server room builds – IT energy measurement – PC power management – printer consolidation – remote conferencing – telecommuting – IT equipment recycling

Summary of 11 Green IT Initiatives Team: 1.Luxing/Lei 2.Dwayne/Xiujie 3.Qianli/Yang 4.Zach/Jeff 5.Adam/Camera 6.Evan/Scott 7.Guangle/Xiaoqi 8.Chong/Daniel 9.Keegan/Lindsay 10.James/ Riley 11.Sara / Jingtao Topic: 1.server virt. and consolidation 2.storage consolidation 3.Desktop/client virtualization 4.existing server room upgrades 5.new server room builds 6.IT energy measurement 7.PC power management 8.printer consolidation 9.remote conferencing 10.telecommuting 11.IT equipment recycling

Green IT Adoption Trends Four major areas of initiatives: – Virtualization and consolidation – Energy efficiency – Travel reduction – Asset disposal 50% of respondents implementing at least one Most commonly: storage consolidation, remote conferencing, telecommuting IT energy measurement particularly important

Green IT Adoption Trends What drives adoption? 60% say business, only 40% say environmental issues – Reduction in energy costs – Reduction of consumables – Increased features and functionality – Decreased expenses – Customer relationship – “we’re Green” – Credits / rebates for Greening from utilities/Govt Only 20% place equal weight on ROI and environment

Green IT Adoption Trends Success of initiatives has been high 65% successful in realizing goals

Green IT Personalities