Web Site Copywriting for Search Engines - Keywords.

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Presentation transcript:

Web Site Copywriting for Search Engines - Keywords

So, where do you start?

Keyword&nbsp&nbsp #Searched&nbsp&nbsp#Returned&nbsp&nbspRatio

Then, find a good keyword suggestion tool. Wordtracker has one and so does Overture, and both have free trials. There are also several others out there to use.

Tip: Keyword suggestion tools suggest more keywords and phrases for your search terms.

Tip: Keyword phrases often work better than keywords alone.

Some search engines use meta tags, others do not, so I generally include meta tags for the search engines that do.

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