Web Site Copywriting for Search Engines - Keywords
So, where do you start?
Keyword   #Searched  #Returned  Ratio
Then, find a good keyword suggestion tool. Wordtracker has one and so does Overture, and both have free trials. There are also several others out there to use.
Tip: Keyword suggestion tools suggest more keywords and phrases for your search terms.
Tip: Keyword phrases often work better than keywords alone.
Some search engines use meta tags, others do not, so I generally include meta tags for the search engines that do.
Please visit: for more info