Business English Upper Intermediate U2W09 John Silberstein

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Presentation transcript:

Business English Upper Intermediate U2W09 John Silberstein

Agenda eBusiness

Types of Websites: eCommerce Amazon, eBay, Expedia Web Portals Google, Yahoo!, Bing Corporate Websites General Electric, Mercedes Benz, Apple Social Networking Facebook, LinkedIn, Xing Information Wikipedia, Mapquest, Tripadvisor Personal Websites Blogs

eBusiness What is the purpose of an eCommerce website? To sell product To inform To promote the company To reduce transaction cost Increase customer satisfaction Faster More convenient eCommerce

eBusiness What is the purpose of a portal site? To connect user needs with available resources Commercial resources Informational resources To direct users towards specific websites To promote the company Web Portals

eBusiness What is the purpose of a corporate website? To inform potential customers about products Promotional purposes Customer resources Reduce the cost of customer service by providing resources on- line Employee resource Enable employees to work from home more efficiently Enable employees to work from a customer site more efficiently. Investor relations Providing annual reports on-line Corporate Websites

eBusiness What is the purpose of a corporate website? Pubic relations Information about company mission Information concerning charity work a company is involved in Corporate Websites

eBusiness What is the purpose of a social networking website? There are two basic types of social networking websites: Professional and purely social There can be considerable overlap Connecting people Professional networking Enabling job hunting Leisure Social Networking Websites

eBusiness What is the purpose of a information website? Provide information To direct users to sponsored links Information Websites

eBusiness Why would I include BLOG sites as ecommerce sites? Personal Websites

eBusiness How do eCommerce websites earn revenue? Sales of products Sponsored ads Users clicking on links Providing potential customers with information to aid in their purchasing decisions

eBusiness

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