Facebook Ad’s Decoded

Facebook Ad’s You can only do ad’s if you have a fan page If you have never done a FB ad, go to

FB Ad Types There are 8 types of ad’s on Facebook You will only ever use 3 Clicks to website Page Post Engagement Page Likes

FB Ad Types

Clicks to website If you have created a landing page with a unique URL

FB Ad Types Paste the URL of your landing page By default will use an image from your site Change the image to fit the ad Choose a Facebook page to attach it to Catchy headline and text (short and sweet) Limited to 25 characters for headline and 90 characters for text Click “show advanced options” for additional description area of 200 characters (news feed only)

FB Ad Types

Page Post Engagement Create a post on your page and promote the post itself No character limits Include an image or video Include a URL to get clicks to your site More natural ad as it is more engaging

FB Ad Types

Create the post on your fan page first.

FB Ad Types Create ad as before Select the page post engagement option Select the page the post is on Select the post (by default will show the most recent post)

FB Ad Types No need for setting images or text or headline Shows your post as an ad to your audience

FB Ad Types Page Likes Great from branding If you are not really trying to generate an action Keeps you visible all the time

FB Ad Types

Select the page you want to promote Choose an image that brands you well (head shot is great) Text should be basic, no call to action “Paul Baxter your favorite mortgage man. Call me for all your mortgage needs ”

FB Ad Types

New Stuff Facebook has changed the way right column ad’s are displayed The image area is much greater However!!!!!! Makes our head shots not fit the space

New Stuff Ninja Tactic Paste your headshot on a black Power Point slide

New Stuff Make a Jing larger than 255X95 and save it to your computer This is 255X110

New Stuff Upload that as the image for your ad

Tomorrow Demographics Custom Audiences Edit and Existing Ad