Nicole LACroix, Jeanette Monge, & Brooklyn Bevan

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Presentation transcript:

Nicole LACroix, Jeanette Monge, & Brooklyn Bevan Footfeel Nicole LACroix, Jeanette Monge, & Brooklyn Bevan FootFeel FootFeel

Consumer survey Rate the following statements on a scale of 1-5 (1 being doesn’t apply at all and 5 being a perfect description) 6. Physical activity is an important part of my life. 1. On an average day, I spend 5 or more hours on my feet. 7. I enjoy products that are customizable to me specifically. 2. While shoe shopping, comfort is my primary interest. 8. I own at least one pair of shoes for each season. 3. Quality is more important than price to me. 9. Shoe storage is an issue for me. 4. I am willing to pay more than $40 for a pair of shoes. 10. I only purchase my footwear at popular shoe stores. 5. I am a person that is always interested in having the latest technology.

Survey distribution Business Office Retirement Home Gym Hospital We physically distributed a survey to several different populations of people. Business Office Retirement Home Gym Hospital Arizona State University We collected results from 30 participants in each group.

Survey distribution The participants were gathered in a room and handed a survey to complete. The incentive provided was a 50% off coupon for one FootFeel product purchase. After we collected the averages, those who answered mostly “5” on the questions were the ones who would be most likely to purchase the product.

Survey results (based on score) Low Interest Range 1-20 Retirement Home Residents- average score of 12 Medium Interest Range 20-35 Business Office- average score of 25 Gym- average score of 33 High Interest Range 35-50 Hospital Employees- average score of 37 ASU College Students- average score of 48

Marketing The group that we calculated to have the highest average, and therefore the most likely to purchase the FootFeel product, were the students at ASU. Based on this finding, FootFeel should target their marketing towards college students because they: Seem to be the most open-minded when it comes to trying new technology Are willing to pay a higher price for a quality product Think comfort is important.

Marketing The next target population would be hospital employees because: Comfort is also one of their primary concerns They would potentially pay a higher price for the product At the gym and business office, the averages calculated on the survey were much lower. The Retirement Home Residents were the least interested of all.

Follow up survey We will start by providing a slightly more in-depth explanation of the FootFeel product. Then we are going to conduct a brief interview with the participants of the high interest groups. The interviews will be 10-15 minutes long, and will provide us with more information about which group to target.