1Democratising Factors Enabling factors: The Internet downloads broadcasting capacity to individuals Target Audience: The target audience is not limited.

Slides:

Advertisements

Similar presentations

Broadcast Connect Generate to the Worldyour Communities traffic & Revenue.

Advertisements

UN Coherence and You Gender Mainstreaming in the UN System.

Promotion Chap Advertising. Ads. vs PR Advertising is paid for by a company. See Inspiration diagram. Advertising is paid for by a company. See.

Radio and TV AGED Radio The medium of the mind The medium of the mind Radio forces listeners to visualize concepts and ideas Radio forces listeners.

By Bashar Al Takrouri Winter 2007:: iTV course Interactive T V example.

GLOBAL SCI CONSUMER NETWORK: Resources for online communication Frans Penninx (Dutch SCI Association) Sara Rubinelli (University of Lucerne and Swiss Paraplegic.

Web technologies Session 1. Slide 1.1 Objectives for this unit  To develop participants’ knowledge, skills and understanding of web technologies  To.

Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations McGraw-Hill/Irwin.

English Club TV Presentation Why ECTV? Global Innovative Educational Entertaining Mobile.

What is marketing? Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. Marketing focuses.

Web 2.0 Boot Camp. A funny thing happened… In the late 20th century, traditional media was all powerful and saturating.

Product Design Sketching Activity Presentation Layout Activity Presentation Layout.

The Evolution of Advertising Chapter 3. Ch 3: Evolution 2 Influences on the Evolution of Advertising Rise of capitalism Industrial Revolution Manufacturers.

Internet Advertising & Promotional Communication Kuen-Hee Ju-Pak CSUF.

Digital Marketing Paid Media New York Mayor Rudy Giuliani spent $60 million on his presidential campaign and won only one delegate.

Jennifer Ford.  Blog – A type of website or online journal that allows you to publish articles and updates that visitors.

Artur Strzelecki.  10 teams  10 non-profit organizations  6 students per team  2 weeks of developing campaigns  ~50€

Introduction to Advertising History and Roles. What is Advertising?

Chaffey: Internet Marketing, 2nd edition © Pearson Education Limited 2003 OHT 8.1 Learning objectives Assess the difference in communications characteristics.

14-1 Copyright  2012 McGraw-Hill Australia Pty Ltd PowerPoint Slides t/a Advertising and Promotion 2e by Belch, Belch, Kerr & Powell Chapter 14 Interactive.

ELECTRONIC COMMERCE MIS E MARKETING LECTURER INCHARGE- ALM AYOOBKHAN

Chapter 15 Using Digital Interactive Media William F. Arens Michael F. Weigold Christian Arens McGraw-Hill/IrwinCopyright © 2013 by The McGraw-Hill Companies,

Regardless of what you are marketing today the internet has opened up a whole new world of opportunity. But the way people now access the internet has.

Meg Swecker  Evaluate Social Media Sites  Develop CRM Strategies ◦ Inbound Marketing  Create an online presence ◦ Content creation.

Top social media trends in 2012

The Internet and Interactive Media. Why the rapid adoption of the Internet?

Marketing Management 13 th of June Communicating Customer Value Integrated Marketing Communications Strategy.

Read to Learn Define advertising. List types of media that businesses use to reach potential customers.

MEDIA INFLUENCES. WEBSITE RELIABILITY No one should assume that information on the Internet is accurate, timely, clear, and important. Many of us have.

Retaining Authority The Consultant Effect Tim Wagner Vice

Interactive & Alternate Media Lecture 19. Global growth of Internet users since

Arora Broadcasting Corporation Pvt. Ltd. Our Vision One stop solution for Advertising & Marketing across globe. An ideal platform for anybody who is.

Ku-Yaw Chang Assistant Professor, Department of Computer Science and Information Engineering Da-Yeh University.

Siege Mode 2008 Summer Olympics. Predispositions Dealing with an international user base Impossible to reach everyone Define interaction.

Advantages and Disadvantages of Different Types of Media.

Role of Advertising in an IMC Campaign IMCY Award Competition Workshop October 22, 2007 Presenter: Professor Sheila Wexler.

WEB TV for SCHOOLS. FREE COMMUNITY MEDIA Interactive multimedia platform compared to: traditional radio traditional TV current website.

The $1 Million CPM: Will Apple’s iAd Change the Mobile Market Forever? Noah Elkin Senior Analyst eMarketer iAds An agency perspective Brett Barash Vice.

Question 5 HOW DID YOU ATTRACT YOUR AUDIENCE? James Bodkin.

European Research and Science Education in the 21 st Century.

The World Wi®ed School. There is a TV in almost every village in the world.

Digital Media. INTERACTIVE MEDIA: WEB 2.0 AND YOU Internet Basics The Internet Audience Internet Marketing The Internet as a Marcom Medium The Roles of.

The Internet as Communication The importance of interactivity Implications for mix elements Issues for perspectives.

Chapter Twelve Digital Interactive Media Arens|Schaefer|Weigold Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution.

ELearning: a Perspective from the University of the Air by Toshihiko Hayashi

Lecture 8 E-Communication and Advertising Dr. Lucy Ting

Agenda A brief introduction to COI –The work of COI Digital Media Industry update Consumers – changing / evolving Briefing / planning / integrating digital.

Donna Liu Executive Director, University Channel NMC Summer Conference June 10, 2006.

“…the ability to think and act flexibly with what one knows.” David Perkins in Teaching for Understanding, Wiske et al (1998)

Now that I have established who my target audience are it is useful,as part of my secondary audience to research media habits of teenagers; this helps.

How to Quality Assure Websites for Health Information Carolyn Eager Health Information Officer NHS 24.

Profit From Voice Enabling Your Community Nick Ogden President Voice Commerce Group.

SarojAds. As technology is increasing day by day in India, there is a huge improvement in the advertising field. Many Ad Agencies came into existence.

NA Sales Training 2007 The Digital Marketing Space.

Online Ad Management & Your New Marketing Secret Weapon.

Ch. 15 By: Nick Boring and Malene Mikkelsen. Why use the internet?  Medium that provides direct feedback  Increased high speed internet connections.

GENERAL NOTES The Key Factors of the Internet as Educational Tool 3Democratising Factors Enabling factors: The Internet downloads broadcasting capacity.

The Impact of New Media A Level Media Studies. Key Questions Has new media democratised the production of media texts by shifting the control of media.

MEDIA IN ADVERTISING - DIGITAL MEDIA - Topic 8 Introduction to Advertising.

Direct and Online Marketing: Building Direct Customer Relationships

DIRECT MARKETING.

Digital vs Analogue.

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, , and mobile apps. While.

Introduction to Advertising History and Roles

Missouri Abroad.

The most talked about C of the #5CsofSocial Chapter 7

Chapter 2 Digital Media Environments

NewsOK.com Run-of-Network

Direct and Online Marketing: Building Direct Customer Relationships

Direct and Online Marketing: Building Direct Customer Relationships

Presentation transcript:

1Democratising Factors Enabling factors: The Internet downloads broadcasting capacity to individuals Target Audience: The target audience is not limited by advertising as in TV economics Outreach: There are no limits on the range – University/School links etc Specialist Involvement: Individuals with expertise can now broadcast their ideas International Perspective: The international aspect of the sciences paralleled by the global reach of the Internet

2 Educational Factors Flexibility: More educational approaches are made possible by the Internet –moving images etc Interactivity: Participation of the target audience is now possible enabling interactivity and feedback Experimental: The medium allows individual to experiment and develop their new approaches Subjectivity: The media are steeped in an objective miasma which is the anathema of creativity. The Internet enables individuals to develop their own subjective ideas

3 Economics Factors Inexpensive Technology: Internet broadcasting is cheap Accessibility: Streaming on-demand is a revolution makes TV channels with fixed programming obsolete Searching: Browsers make reliable science locatable Synergy: Synergistic cooperation leads to optimisation of the Internet’s educational potential Exponential Growth: The growth of the network will parallel the growth of general Internet websites Location: The logistic factors simplify the accessibility as broadcast material may be located at interlinked sites

GENERAL NOTES The Key Factors of the Internet as Educational Tool 1Democratising Factors Enabling factors: The Internet downloads broadcasting capacity to individuals Target Audience: The target audience is not limited by advertising as in TV economics Outreach: There are no limits on the range – University/School links etc Specialist Involvement: Individuals with expertise can now broadcast their ideas International Perspective: The international aspect of the sciences paralleled by the global reach of the Internet