A media campaign to promote safe immunization injections in Tanzania (This presentation was modified from its original layout. It has been adapted for on-line posting to reduce size and facilitate download)

Non profit charitable trust operating within the BBC OBJECTIVE - To use media to promote development, and to build media capacity in developing countries

Ministry of Health Local Media A partnership approach

Local ownership of campaign Cultural sensitivity Skills transfer to local media partners Sustainability – motivation to continue when campaign a success Possibility of free airtime Partnership ensures -

Respondents aware of methods of treating/preventing trachoma TANZANIA

Stigma reduction following leprosy campaign INDIA Source: Mid-term KAP Survey ORG Centre for Social Research, May 2000 Total Sample size 1000, stratified

Completion rates of leprosy treatment before and after national media campaign - preliminary findings central region NEPAL

Background of falling routine immunization coverage Concerns over safety of immunization service Immunization in Tanzania – the need for a media campaign

Immunization in Tanzania - The safety study 47% of all injection practices observed in the study found to be unsafe Lack of safe disposal procedures observed in 84% of facilities Lack of awareness of the risks of unsafe practices

Unsafe sterilization Widespread lack of spare parts & Kit Bs Lack of TST spots Frequent needlestick injuries

Unsafe disposal Unsafe disposal in majority of facilities Lack of safety boxes Recapping of disposable needles

Healthworker magazine 15,000 entertaining magazines for all immunization staff Photo-story, cartoons, articles, ‘how-to guides’ quizzes, interviews and competition

Safe disposal leaflets 25,000 eye-catching leaflets for all preventative and curative staff

Material developed Safe disposal logo 10,000 full colour posters to promote healthworker responsibility for safe disposal 10,000 community posters to raise awareness of the risks of unsafe disposal

Phase 2 Radio & TV campaign to promote and increase coverage of routine immunization New services from HB/DPT vaccine AD syringes for every injection

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