Text to Change October, 28 th 2009 World Bank Day mHealth Washington, DC.

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Presentation transcript:

Text to Change October, 28 th 2009 World Bank Day mHealth Washington, DC

mHealth in developing countries: Text to Change: 5% software, 95% programs - Impact -Challenges -Scalability -End user

Tools: Text message quizzes Keywords Interactive voice response Data gathering Where: Uganda Kenya Tanzania (November ‘09) Namibia How: Sms Voice Text to Change: How does it work? Partnerships with mobile operators, companies, NGO's and governments; African software; Demand driven programs; Local content; Interactive education. Goals: Create more awareness Gather data on knowledge Increase testing via sms referral

Past Programs: -2008: Local partner: Aids Information Center, Uganda Support partners: Zain (Celtel), Merck&Co Program: HIV/AIDS awareness via sms Where: Mbarara, Uganda Participants: 15,000 Results: 35% uptake in HIV testing -Q1 2009: Local partner: Aids Information Center, Uganda Support partners: MTN, Merck&Co, Dutch Ministry of Foreign Affairs Program: HIV/AIDS awareness via sms Where: Arua, Uganda Participants: 10,000 Results: 40% uptake in HIV testing -Q2 2009: Local partner: UN (Texting for Health) Support partners: UN-ECOSOC, WHO Program: Global public health quiz Where: Jinja, Uganda Participants: 10,000 Results: proof of collecting real time information through m-polling -Q3 2009: Local partner: HIPS Support partners: USAID, IBM, Soccerclub Barcelona. Program: Public health education for twho sugar factories and one cobolt factory, Uganda. Where: Kinyara, Kasese and Kakira Uganda Participants: 14,000 Results: Uptake in community visits to clinics

Lessons learnt: *Sms services in local languages; *Improve text message software; *Zero rating the service; *Service over all mobile networks; *Better data analysis; *More partners; *Local content; *Create sustainable programs; *Better training of peer educators on text messages; *Open Source system to establish interoperability between mobile for development systems.

HIPS program Uganda September 2009 Three factories, 5,000 people -Kakira Sugar -Kinyara Sugar -Kasese Cobolt 25 questions via sms 43,000 text messages received 34% participation level >Numbers via peer educators >Incentives via social competition and airtime >8 week program

Percentage Correct by Factory Joint work with C. Danis, J. Ellis, IBM Research

Percentage Correct by Question Content Joint work with C. Danis, J. Ellis, IBM Research

Future? #Governmental Programs; #Mobile Provider programs; #Company workplace Programs. Workplace programs aimed at informing employees about a healthy lifestyle; Baseline survey followed up by mobile survey for high frequency monitoring (in conflict areas and elsewhere); Mobile survey aimed at enhancing transparency and creating public debate; Education tracking to improve teacher motivation and reduce absenteeism Citizen reporting on drug stock outs and absenteeism of health staff *Demand driven programs >open-data, collaboration, open-source

Hajo van Beijma twitter.com/hajovanbeijma linkedin.com/in/hajovanbeijma