Bricks and Clicks A range of terminology has evolved to describe the new trading patterns, in particular to distinguish between traditional retailing and on line trading.

BricksA ‘bricks’ organisation is one that trades solely using traditional methods. It may have a presence online, perhaps a static website giving the business’s contact details, but does not do any business over the internet. Bricks and Clicks A ‘bricks’ and ‘clicks’ organisation is one that trades using both traditional and online methods. It may have been a bricks organisation originally and developed the business to run on line as well, or it may have set up both businesses simultaneously. Clicks A ‘clicks’ organisation is one that trades solely online. It has no physical presence for trading and all business is carried out over the internet.

Task Create a mind map for each of these types of business: ‘bricks’, ‘clicks’ or ‘bricks and ‘clicks’. Write down as many businesses as possible that fit into each category. What patterns if any can you identify?