Annual Retainer MARKETING SERVICES

Proprietary and Confidential | 2 The Challenge Consumers move from smartphones, to tablets, to PCs and back at will, and expect a contiguous experience Cross-channel marketing initiatives are some of the most complex and dynamic challenges facing the business Knowledge required to succeed demands expertise that is highly focused and backed by years of experience

Proprietary and Confidential | 3 Annual Retainer StrongView has been driving digital marketing innovation and best practices for over a decade We are an ideal partner for augmenting and accelerating your marketing efforts Our digital strategists offer world-class strategic planning and implementation Get the expertise and resources you need to amplify your marketing “StrongView is a key partner in keeping our highest revenue-generating channel operating successfully ever day. They take ownership in our company’s success, and therefore is a true partner and extension of your team vs. a vendor.”

Proprietary and Confidential | 4 Key Benefits Dedicated digital strategist who will drive strategic recommendations that produce results Continuous reviews and updates of cross-channel marketing strategies, best practices and industry trends Actionable recommendations on segmentation strategies that will improve your performance, immediately Monthly and quarterly business reviews help you continuously improve and sharpen your marketing edge Increased efficiency of internal operations and processes so you spend more time on initiates that move the needle

Proprietary and Confidential | 5 Retainer components The Strategic Services Annual Retainer package includes the following Weekly, Monthly, Quarterly and Ongoing activities: Weekly Activities Optimize segmentation and targeting strategies Create and optimize an ongoing testing programs Review an executive summary of and cross-channel program performance Develop and check-in on monthly strategy task list Share lifecycle and cross-channel marketing best practices Monthly Activities Review monthly campaign performance metrics Creative review of top- and bottom-performing campaigns Review rolling 13-month performance trends

Proprietary and Confidential | 6 Retainer components Quarterly Activities On-site quarterly business review Month-over-month performance trending Campaign program performance analysis (standard KPIs) Strategic program/project recommendations Available Ongoing Activities Participation in relevant planning sessions Creative review and optimization recommendations Benchmark analysis Review and optimization of processes Lifecycle program blueprint development Ad-hoc strategy questions or assistance

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