Part two Presentation and analysis of data High level presentation made easy!
Presentation
Advanced presentation Annotation of maps/images Easy! Make your comments relevant and highly descriptive Opportunity to interpret Opportunity to evaluate Some examples:
High level of congestion found here during rush hour times Traffic lights here have negligible effect on congestion on lower part of road
Extensive parking for customers: they can visit more than one major retailer in one visit Limited parking for patrons: just a stop and drop visit
Inventive bar charts Multiple data sets? You can go from this…
To this! (but make sure you label the axes & give the graph a title!)
OK, but how about this… LOCATE your data
Proportional bar chart…
Land use map? Good to show clustering of activity e.g. retail Shade in each plot to represent the land use Good for developing patterns
Other map types Choropleth maps – could represent environmental quality survey scores for a range of areas Dot maps: frequency or location of a variable e.g. litter across a park
Flowline Arrows represent size of flow e.g. traffic count or pedestrian count 2pm on Saturday What can you see? Why? Example key =10 cars
Desire line & sphere of influence Great for assessing the popularity or geographic reach of a function or place Work out the sphere of influence/market area. By taking an average of the distances it could become the radius of the ring around the function
Other types of graph Kite chart: how does this work? Star diagram
Google up your assessment! From measuring distance to presenting desire lines, you can quite easily use Google Earth. Click here for a link to some great creative ideas on how to present your datahere Use the field work skills text books for additional ideas & “how & when to do it” information. Desire lines shown on Google Earth
The Goad Map – what is its purpose?
Analysis
Evaluation