1 Slides used in class may be different from slides in student pack Chapter 4 Product Design/Development  Product Definition  Typical Phases of Product Design Development  Designing for the Customer –QFD –House of Quality –Value analysis/engineering  Design for Manufacturability –Concurrent Engineering  Measuring Product Development Performance

2 Slides used in class may be different from slides in student pack What’s a Product?  Need-satisfying offering of an organization –Example » »  Customers buy satisfaction, not parts  May be a good or service

3 Slides used in class may be different from slides in student pack Typical Phases of Product Design and Development  Planning  Concept Development  System-level Design  Design Detail  Testing and Refinement  Pilot Production/Ramp-Up

4 Slides used in class may be different from slides in student pack Designing for the Customer Ideal Customer Product

5 Slides used in class may be different from slides in student pack Designing for the Customer: Quality Function Deployment  Cross-functional teams from marketing, design engineering, and manufacturing  Voice of the customer-  House of Quality -

6 Slides used in class may be different from slides in student pack Quality Function Deployment  Identify customer wants  Identify how the good/service will satisfy customer wants  Relate customer wants to product hows  Identify relationships between the firm’s hows  Develop importance ratings  Evaluate competing products

7 Slides used in class may be different from slides in student pack Designing for the Customer: The House of Quality Customer Requirements Easy to close Stays open on a hill Easy to open Doesn’t leak in rain No road noise Importance weighting Importance to Cust Correlation: Strong positive Positive Negative Strong negative X * Competitive evaluation X = Us A = Comp. A B = Comp. B (5 is best) X AB X AB A X B X A B Relationships: Strong = 9 Medium = 3 Small = 1 1 Technical evaluation (5 is best) B A X BA X B A X B X A BXA BA X Engineering Characteristics Target values Energy needed to close door Check force on level ground. Energy needed to open door Water resistance Door seal resistance Accoust. Trans. Window Reduce ener gy level to 7.5 ft/lb Reduce force to 9 lb. Reduce energy to 7.5 ft/lb. Maintain current level Maintain current level Maintain current level 7 X X X X X X

8 Slides used in class may be different from slides in student pack Few Successes Market req. Functional spec. Product spec. Successfulproduct Design review, Testing, Intro Development Stage Number Source: Heizer & Render, 5th edition

9 Slides used in class may be different from slides in student pack Importance of New Products Source: Heizer & Render, 5th edition Percent of Sales from New Products Position of Firm in Industry

10 Slides used in class may be different from slides in student pack Designing for the Customer: Value Analysis/Value Engineering (VA/VE)  Achieve equivalent or better performance at a lower cost while maintaining all functional requirements defined by the customer. – – – –

11 Slides used in class may be different from slides in student pack Value Engineering Example $.22 ea. $.10 ea. 1 Piece 3 Pieces

12 Slides used in class may be different from slides in student pack Design for Manufacturability  Traditional Approach –“We design it, you build it” or “Over the wall”

13 Slides used in class may be different from slides in student pack Design for Manufacturability  Traditional Approach –  Concurrent Engineering –

14 Slides used in class may be different from slides in student pack Concurrent Engineering Defined  Concurrent engineering – the simultaneous development of project design functions –open and interactive communication existing among all team members for the purposes of: » » »

15 Slides used in class may be different from slides in student pack Design for Manufacturing and Assembly  Greatest improvements related to DFMA arise from simplification of the product by reducing the number of separate parts: »1. »2. »3.

16 Slides used in class may be different from slides in student pack Measuring Product Development Performance  Time-to-market – – – – –  Productivity – – –  Quality – – –