Engage convert more SALES
Let’s take a look at Today’s Automobile buyer’s buying behavior
Today’s Automobile Buyer Gathers lot of Infomation before buying KPMG study shows 65% of Indian buyers use Internet to research before buying an Automobile
Today’s Automobile Buyer Buyer listens to your showroom sales team… … but compares and evaluates with information gathered If there is a ‘GAP ’ between information gathered by the Buyer & information given by your showroom sales team… …then Business is Effected
Today’s Automobile Buyer Due to changing buying behaviour & multi-channel information gathering by buyers… …Businesses need to Engage better with Prospective Buyers Manufacturer and Dealerships Prospective Buyers
The BIG question??? How to engage better with the Prospective Buyer?
Engage better with Engage Make a Prospective Automobile Buyer take a few steps closer to the Buying decision Lead Product
Two step Engagement with Engage Step 1: When the buyer is in your Showroom Step 2: After the buyer has left your showroom
Engage in the Showroom Provides highly interactive tool to assist the sales team demonstrate better Captures information useful for your marketing team Captures information useful for reconnecting with the buyer
Engage after Showroom visit Reconnects with the buyer based on the information collected at showroom Provides buyer with useful decision enabling information Provides useful analytics to your sales & marketing team Provides useful tips to dealership sales team post the Buyer’s visit
Why Engage? Engage assists the dealership sales team demonstrate better Engage positions your product better with respect to competitor’s Engage addresses all factors the buyer is sensitive about Engage ensures all open queries of the buyer are answered Engage provides real-time feedback from buyer Engage provides useful analytics to your sales & marketing team Engage links information with your DMS/ERP system
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