1 Knowledge Era Enterprising The Value Chain and the Value Cluster... Dr. Charles M. Savage Elisabeth H. Sundrum Knowledge Era Enterprises, Inc. Co-creating.

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Presentation transcript:

1 Knowledge Era Enterprising The Value Chain and the Value Cluster... Dr. Charles M. Savage Elisabeth H. Sundrum Knowledge Era Enterprises, Inc. Co-creating with Customers and Customers’ Customers

© 1998 KEE, Inc. 2 The Traditional Supply Chain SupplierCompanyCustomer

© 1998 KEE, Inc. 3 The Supply Chain: Extended Customers’ Customers SupplierCompanyCustomers

© 1998 KEE, Inc. 4 Customers’ Needs and Aspirations Problems & Needs Aspirations & Opportunities

© 1998 KEE, Inc. 5 Supply Chain: Needs & Aspirations SupplierCompanyCustomers Customers’ Customers NeedsAspirations TransactionsOpportunities

© 1998 KEE, Inc. 6 Shift to the Value Cluster SupplierCompanyCustomers Customers’ Customers CompanyCustomers Suppliers/Partners Customers’ Customers

© 1998 KEE, Inc. 7 The Business Context: Tends & Opportunities Company Customers’ Customers Suppliers/Partners Customers Trends & Opportunities Capabilities Aspirations

© 1998 KEE, Inc. 8 Skandia AFS: Working the Whole System Skandia End Users Funds Managers Brokers Wholesale Annuities Manage Funds Sell Annuities Invest in Future Select Events Laptop Software Study

© 1998 KEE, Inc Skandia AFS: Amazing Co-creative Leverage Skandia End Users Funds Managers Brokers ,000 Hundreds of Thousands

© 1998 KEE, Inc. 10 Transactions Product Solutions Business Solutions Mass Customization Partnering Dynamic Teaming, Virtual Enterprising & Knowledge Networking Unique Customization Structural Capital Community of Capabilities & Aspirations Human Capital Individual Capabilities & Aspirations Customer/Supplier Capital Virtual Community of Capabilities & Aspirations Knowledge Era Enterprising Thanks to Hubert Saint-Onge and Leif Edvinson

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