2 Organizing Committee Organizing Committee Chair Pat McGowan, Telvent Executive Committee Scott Belcher, ITS America Michael Noblett, IBM Operations Subcommittee Chair Bill Russell, Eberle Design Inc. Americas Program Subcommittee Chairs John Peracchio, Peracchio & Company Gerry Conover, PRC Associates Government Affairs Chair Jill Ingrassia, AAA Finance Subcommittee Co-chairs Abbas Mohaddes, Iteris Gerry Conover, PRC Associates Marketing Subcommittee Chair Mary Hamill, Global 5 Patricia Van Nelson, Booz Allen Hamilton International Relations Chair Gerry Conover, PRC Associates Exhibitor Advisory Subcommittee Co-chairs Persephone Oliver, Econolite Carl Zabel, Eberle Design, Inc. State Chapters Subcommittee Jay Calhoun, Vanus Gupta Borra, Telvent Local Arrangements Subcommittee Kevin Thibault, Florida DOT Elizabeth Birriel, Florida DOT Charlie Wallace, Telvent

3 Issues Facing the 2011 Transport Industry Our Issues  Worldwide economy expands  Our economic expansion will dependence on efficient mobility  Deployments of safety & mobility systems like IntelliDrive will begin  Transportation funding solutions like Vehicle Miles Traveled will evolve  Rapid enhancements to the next generation traveler information products  Air quality solutions will be in demand  Regional congestion pricing will be envisioned for most major cities  Increased ITS deployment to respond to the transport needs

4 18 th Annual Intelligent Transport Systems World Congress on  Record attendance (over 12,000)  Expanded exhibitions  World class multi-technology demonstrations  Growth in industry segments  Political, technical and educational program  Internationally known technical tours  Networking and entertainment Our Goal Orlando, Florida 2011

5 Hotels :  Peabody Hotel  Hilton Hotel  Rosen Centre Hotel Amazing facility at the Orlando Orange County Convention Center

6 OCCC’s Big Picture

7 What makes the 18th World Congress Unique Featuring the largest integrated demonstration showcase of cooperative vehicle infrastructure ITS Showcasing the latest technologies in the largest exhibition ever for a World Congress (over 350,000 square feet!) Expecting the largest attendance – 12,000 delegates from more than 65 countries Once again combined with ITS America’s own Annual Meeting Held in New York City for the first time The most globally comprehensive program

8 Review of 2008 New York World Congress Technology Demonstrations

9 3 Venues –11th Avenue –Manhattan and Long Island Testbeds –Traffic Management Center 48 Participating Companies, including 6 OEMs More than 100 on-site demonstration’s staff, traffic enforcement and volunteers. 15th ITS World Congress on ITS – NYC 2008 Technology Demonstrations Overview A Ton of Planning! Even More Teamwork! A “Little” Practice… = solid demos and really good time.

10 15th ITS World Congress on ITS – NYC 2008 Technology Demonstrations Overview (cont’d) Traffic Signal Notification –GM Traffic Signal Notification –Volkswagen Traffic Light Display Speed Warning –Mercedes Benz Traffic Signal Notification Pedestrian Warning –SafeTrip21 Pedestrian Cell Phone Alert –SwRI / INRIA Pedestrian Crossing V2V –Toyota Pedestrian Crossing V2I Intersection Collision Avoidance –Honda Intersection Collision Avoidance Demonstration Autonomous Vehicles –Stanford University Junior –SwRI SSTI Cooperative Vehicle –SafeTrip21 Retrofit V-V Communication Demonstration –CAMP Emergency Electronic Brake Light –CAMP Lane Change Demonstration –CAMP Do Not Pass Demonstration –Nissan ICC Demonstration Vehicle – Infrastructure Integration –Tolling, Travel Times to Destination, Airport Information, Variable Message Sign, HOV lane, Emergency Vehicle Pre-emption, Transit Priority, Weather, Road Feature Warning, Weigh in Motion, Parking Availability, Congestion Pricing, Local Business Advertising, Over-height Warning, Construction Information TMC of the Future

Technology Demonstrations

12 Supporting our customers  Vehicle Integration Infrastructure (VII) – IntelliDrive  Vehicle Miles Traveled (VMT)  Next Generation Traveler Information  Transportation Air Quality Solutions  Regional Congestion Pricing multiple technology demonstrations Coming soon Possible permanent ITS pavilion at Disney and International Drive/I-4 Amazing 18th ITS World Congress on ITS – Orlando Technology Demonstrations Overview

13 Demonstration Experience (Current Thinking)

14 Convention Center International Drive Turnpike Toll Road I-4 Target Technology Corridor

15 Discussions are ongoing between ITSA and federal, state, authority, and local agencies and theme parks regarding a coordinated technology demonstration infrastructure for ITSWC – Disney/Universal: discussions related to transportation operations, use of technology to improve safety and mobility throughout their properties and reduce carbon footprint – FDOT/USDOT: deploy IntelliDrive technologies and i ntegrate SunGuide and Park Transportation Management Systems – FDOT/OOCEA/City/County: technology corridors on I-4 and International Drive Objective: OCCC & Disney/Universal property and surrounding public roadways could become the premiere national testbed for IntelliDrive technology Inter-agency Collaboration

16 1.BMW 2.Car Buddy 3.CATSS 4.DENSO 5.Federal Highway Administration 6.General Motors 7.Global Science & Technology 8.HTAS (Netherlands 9.INRIA (France) 10.Kapsch TrafficCom 11.Mercedes Benz 12.Minnesota Department of Transportation 13.Mixon Hill Incorporated 14.National Center for Atmospheric Research 15.New York State Department of Transportation 16.ONE-ITS 17.Sensys Networks 18.Siemens 19.Smart-Traveler Vision 20.SwRI 21.Telcordia 22.Telvent 23.Toyota Motor Engineering 24.Traffic Technologies 25.TNO (Netherlands) 26.University of Central Florida 27.Ver-Mac Inc 28.Volvo Initial Demonstration Applicants and Partners Several others will be added.

17 1.Making transportation technology and benefits know by consumers Utilize Disney to convey message to millions every year Show Disney transportation as a leader in technology 2.Making transportation technology and benefits know by business leaders across the world Utilize the OCC convention center visitors Show I-drive and the most advanced corridor in the country 3.Provide the nation the largest test site for advancing technology in all modes of transportation Benefits to the Community & Nation

18 Other Special Events

19 Special Events Sunday, October 16, 2011 Opening Ceremony: “A Magical Evening” at the new Hilton Orlando Monday, October 17, 2011 Welcome Reception in the Exhibit Hall VIP Dinner “From America to Italia” at Disney’s Epcot Center featuring “Illuminations” ITS Florida Reception and Sea World’s Discovery Cove

20 Special Events (cont’d) Tuesday, October 18, 2011 Exhibitor Hospitality Night at Universal Studios CityScape Wednesday, October 19, 2011 “Hooray for Hollywood!” at Disney’s Hollywood Studios Thursday, October 20, 2011 WC Board of Directors Dinner at Sea World’s Sharks Underwater Grill Monday – Thursday Luncheon in the Exhibit Hall and Demos Staging Area

21 Participate in World’s Premier Transportation Technology Exhibition Showcasing the best in transportation technology, business resources, and industry expertise! NEW!! Dedicated tours of the exhibit hall following the Forum Showcases and Best of ITS Awards NEW!! Exhibit Hall Theater featuring sessions, technology presentations, Forum Showcases, Best of ITS Awards NEW!! Pavilions focused on the Forums: Safety Personal Mobility, Commercial Operations, Cross- cutting Issues, Sustainability NEW!! 9 exclusive exhibit hall hours Exhibit Space Goes on Sale in October 2010

22 Thank You World Congress Chair – Patrick McGowan, Telvent or Sr. Vice President ITS America – Tom Kern or Operations Subcommittee Chair – Bill Russell, Eberle Design or ITS World Congress-General – Edgar Martinez, ITS America, or