NBA Slam Dunk Contest BY Tom Inglis Katie Johnson David Hogan

Last time it was good? Vince Carter Vince Carter Vince Carter Vince Carter Jason Richardson Jason Richardson Jason Richardson Jason Richardson Used to feature names like Dr. J, Michael Jordan and Dominique Wilkins. Used to feature names like Dr. J, Michael Jordan and Dominique Wilkins. Best of this years dunk contests was in the D- League. Best of this years dunk contests was in the D- League.contests

Keepin it fresh NBA introduced dunk wheel in NBA introduced dunk wheel in 2002.dunk wheeldunk wheel Lebron announces he will dunk in 2010, this may entice other stars to join the festivities. Lebron announces he will dunk in 2010, this may entice other stars to join the festivities. Bryant, Wade, Roy, Carmello, TO? Could hold separate, open competition for fourth spot in dunk contest. Between NBA, D- leaguers, European players and AND1 players. Could hold separate, open competition for fourth spot in dunk contest. Between NBA, D- leaguers, European players and AND1 players.AND1

Highlights Nate Robinson as “Kryptonate” and Dwight Howard as “Superman” Nate Robinson as “Kryptonate” and Dwight Howard as “Superman” Took last year’s theme to a new level – phone booth Took last year’s theme to a new level – phone booth Dunked on a higher hoop (12 ft) Dunked on a higher hoop (12 ft)

TV Ratings Since TNT took over All-Star weekend ratings have decreased each year before Since TNT took over All-Star weekend ratings have decreased each year before million people, up 15% watched some of the NBA All-star weekend, and an additional 7 million watched online. (Reynolds, 2009) 44.1 million people, up 15% watched some of the NBA All-star weekend, and an additional 7 million watched online. (Reynolds, 2009) 3.7 million (2.7 million households) watched All- Star Saturdays events, up 11% from the previous year.(McCarthy, 2009) 3.7 million (2.7 million households) watched All- Star Saturdays events, up 11% from the previous year.(McCarthy, 2009) Ratings are weak compared to MLB’s All Star game(3X) and NFL’s Pro Bowl(1.5X). NBA is only one on cable. Ratings are weak compared to MLB’s All Star game(3X) and NFL’s Pro Bowl(1.5X). NBA is only one on cable.

Ratings Dunk Contests strengthens NBA brand and is available on multiple platforms: internet, TV, and mobile. Dunk Contests strengthens NBA brand and is available on multiple platforms: internet, TV, and mobile. Provides a fully integrated experience for advertisers and interaction with consumers. Provides a fully integrated experience for advertisers and interaction with consumers. Contestants ask for fans Ideas- RudyGay22.com let fans submit dunk videos. Contestants ask for fans Ideas- RudyGay22.com let fans submit dunk videos.

Sprite (Official Sponsor of NBA since 1994) Sprite Dunk Contest Sprite Dunk Contest – “They Dunk, You Decide” allowed fans to vote for the fourth contestant in the competition – Over 500,000 voted, Rudy Fernandez won with 251,868 votes – Players posted videos on NBA.com/dunk, Facebook, and Yahoo! Sports – Videos received over 2 million views during the three weeks leading up top the contest

Wrigley’s Doublemint “Double-Double Challenge” for Prevent Child Abuse (PCA) America Doublemint “Double-Double Challenge” for Prevent Child Abuse (PCA) America – For Every double-double Dwight Howard scored up to the All-Star Weekend, Wrigley’s awarded $250 to the PCA – With his 41 mid-season double-doubles, Howard helped raise $10,000 for the PCA

Other Sponsored Events T-Mobile Rookie Challenge & Youth Jam T-Mobile Rookie Challenge & Youth Jam Foot Locker Three-Point Shootout Foot Locker Three-Point Shootout PlayStation® Skills Challenge PlayStation® Skills Challenge Haier Shooting Stars Haier Shooting Stars NBA All-Star Jam Session presented by Adidas NBA All-Star Jam Session presented by Adidas

tv-ratings.htm NBA_All_Star_Dunks_Digital_Linear_Marks.ph p