PBTA Education Day Business Travel Coalition  April 21, 2010  Philadelphia Airline Unbundling: Historical Footnote or Business Model Step-Change?

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Presentation transcript:

PBTA Education Day Business Travel Coalition  April 21, 2010  Philadelphia Airline Unbundling: Historical Footnote or Business Model Step-Change?

Like A Rocket Checked baggage Seating Upgraded meal Complexity Cost Data

Airline Industry Background

Financial Risk Profile

Balance Sheet Analysis Losses last 10 years of $63B domestically Underpriced product by 11% $21B in new costs is coming on line Airlines are $50B in the hole Ten years ago airlines had 28% equity vs. 4% today

A Closer Look At Unbundling

Phase 1: Basic unbundling Phase 2: New added-value services Phase 3: Expanded 3rd party services Phase 4: Rebundled packages of services Phase 5: Door-to-door innovation Phases Of Unbundling

New Business Models

No Slam Dunk Consumer backlash Government intervention Loss of corporate support

1. Full content 2. Not undercut the value of corporations’ contracts 3. No discrimination 4. Respect managed travel efficiencies 5. Avoid “free-rider” problem Policy Standards

Technical Standards

Two Paths

PBTA Education Day Business Travel Coalition  April 21, 2010  Philadelphia Airline Unbundling: Historical Footnote or Business Model Step-Change?