SOLICITING CUSTOMER REQUIREMENTS FOR PRODUCT CONCEPTUALIZATION ASSIGNMENT OF THE COURSE -METHOD ENGINEERING

THANK YOU Wesley Crooymans Joakim Haugen Danielle Heerink Mats Hofman

OUTLINE Introduction of the paper Author Methods PDD and Phases Example Related paper

SOLICITING CUSTOMER REQUIREMENTS FOR PRODUCT CONCEPTUALIZATION Design knowledge acquisition plays an extremely important role in new product conceptualization and product redesign. The purpose of their study: Facilitating the effectiveness of product redesign activities Help organizations gaining a competitive edge in product development

AUTHOR Meng-Dar Shieh Wei Yan Chun-Hsien Chen

MENG-DAR SHIEH Professor of the Department of Industrial Design in National Cheng Kung University in Taiwan

WEI YAN Ph.D., Associate Professor who works at the Logistics Engineering School of Shanghai Maritime University

CHEN CHUN-HSIEN Associate professor at Nanyang Technology University

METHODS Sorting techniques : picture sorts sorting techniques are derived from Kelly’s per- sonal construct theory (Kelly, 1955) The basic notions of sorting tech- niques involve a process, where objects such as pictures and cards are sorted into groups by customers. A research tool used to deconstruct the audience’s visual experience.(Wikipedia) Adaptive resonance theory: ART2 It is a theory developed by Grossberg and Carpenter(1981) on aspects of how the brain processes information. It describes a number of neural network models which use supervised and unsupervised learning learning methods, and address problems such as pattern recognition and prediction.

PDD Picture sorts ART2 evaluation

EXAMPLE

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Weerd, I. van de, Brinkkemper, S. (2008). Meta-modeling for situational analysis and design methods. In M.R. Syed and S.N. Syed (Eds.),Handbook of Research on Modern Systems Analysis and Design Technologies and Applications (pp ). Hershey: Idea Group Publishing