How Much Do I Remember? Are you ready to play.....

A: Consumers B: Sports 1. A source of diversion engaged in for pleasure D: Sports Intermediary C: Sports Agent

D: Sports Intermediary A: Sports Marketing C: Sports Agent B: Sports 2. Organization that markets an event

D: Marketing THRU Sports A: Sports Marketing C: Marketing OF Sports B: Sports 3. Marketing Principles used to market a team

D: Consumers A: Borrowed Equity C: Producers B: Exchanges 4. Using the appeal of an event to market a product

D: Exchange A: Producer C: Customer B: Consumer 5. An individual that uses a product or service

D: Marketing THRU Sports A: Sports C: Marketing OF Sports B: Sports Marketing 6. Marketing of a non-sports product during a sporting event

D: Customer A: Producer C: Exchange B: Consumer 7. Transaction between a producer & consumer

D: Sports Intermediary A: Sports Agent C: Producers B: Sports 8. Intermediary that markets talent and determines an athlete’s worth in a market

D: Producers A: Customers C: Exchanges B: Consumers 9. An individual that supplies a product or service

D: Sports Agent A: Marketing OF Sports C: Sports Marketing B: Marketing Thru Sports 10. The application of marketing principles to sports and non- sports products through sports

A: TRUE B: FALSE 11. “People” is commonly referred to as the fifth “P” of Marketing

A: TRUE B: FALSE 12. Money is always used in marketing exchanges.

A: TRUE B: FALSE 13. Marketing efforts help to maintain reasonable prices.

A: TRUE B: FALSE 14. Marketing adds Utility to products and services.

15. Which of the following is an example of a durable good? D: Hot Dog and Drink A: Event T-shirt C: NFL Game Ticket B: DirectTv NCAA

D: Place A: Product C: Planning B: Pricing 16. Which of the following is NOT part of the marketing mix?

D: All of the Above A: Marketing IN Sports C: Marketing OF Sports B: Marketing Thru Sports 17. Applying marketing principles to NON-SPORTS products or services during a sporting event is:

D: Promotion A: Place C: Planning B: Pricing 18. Which of the four P’s of marketing effects distribution and shipping of goods?

D: All of the above A: Free-agent C: More fans B: New coach 19. Which of the following is a reason a team would utilize marketing?

D: Fan A: Event C: Money B: Sponsor 20. What is the top element of an event triangle?

D: Fan A: Event C: Money B: Sponsor 21. What is the Bottom Right element of the Event Triangle?

D: Services A: Entertainment C: Money B: Goods 22. What is exchanged from the Bottom Left element to the Top element?

D: Entertainment A: Costs C: ROI B: Advertising 23. What is most likely to be exchanged from the Bottom Right element to the Top?

D: Exposure A: Merchandise C: Money B: Entertainment 24. What is exchanged from the Top element to the Bottom Left element?

D: sanctioning body A: agent C: sponsor B: media 25. A sports industry intermediary which is responsible for leveraging athlete’s worth or determining an athlete’s bargaining power is the _______________.

Answers

A: Consumers B: Sports 1. A source of diversion engaged in for pleasure D: Sports Intermediary C: Sports Agent

D: Sports Intermediary A: Sports Marketing C: Sports Agent B: Sports 2. Organization that markets an event

D: Marketing THRU Sports A: Sports Marketing C: Marketing OF Sports B: Sports 3. Marketing Principles used to market a team

D: Consumers A: Borrowed Equity C: Producers B: Exchanges 4. Using the appeal of an event to market a product

D: Exchange A: Producer C: Customer B: Consumer 5. An individual that uses a product or service

D: Marketing THRU Sports A: Sports C: Marketing OF Sports B: Sports Marketing 6. Marketing of a non-sports product during a sporting event

D: Customer A: Producer C: Exchange B: Consumer 7. Transaction between a producer & consumer

D: Sports Intermediary A: Sports Agent C: Producers B: Sports 8. Intermediary that markets talent and determines an athlete’s worth in a market

D: Producers A: Customers C: Exchanges B: Consumers 9. An individual that supplies a product or service

D: Sports Agent A: Marketing OF Sports C: Sports Marketing B: Marketing Thru Sports 10. The application of marketing principles to sports and non- sports products through sports

A: TRUE B: FALSE 11. “People” is commonly referred to as the fifth “P” of Marketing

A: TRUE B: FALSE 12. Money is always used in marketing exchanges.

A: TRUE B: FALSE 13. Marketing efforts help to maintain reasonable prices.

A: TRUE B: FALSE 14. Marketing adds Utility to products and services.

15. Which of the following is an example of a durable good? D: Hot Dog and Drink A: Event T-shirt C: NFL Game Ticket B: DirectTv NCAA

D: Place A: Product C: Planning B: Pricing 16. Which of the following is NOT part of the marketing mix?

D: All of the Above A: Marketing IN Sports C: Marketing OF Sports B: Marketing Thru Sports 17. Applying marketing principles to NON-SPORTS products or services during a sporting event is:

D: Promotion A: Place C: Planning B: Pricing 18. Which of the four P’s of marketing effects distribution and shipping of goods?

D: All of the above A: Free-agent C: More fans B: New coach 19. Which of the following is a reason a team would utilize marketing?

D: Fan A: Event C: Money B: Sponsor 20. What is the top element of an event triangle?

D: Fan A: Event C: Money B: Sponsor 21. What is the Bottom Right element of the Event Triangle?

D: Services A: Entertainment C: Money B: Goods 22. What is exchanged from the Bottom Left element to the Top element?

D: Entertainment A: Costs C: ROI B: Advertising 23. What is most likely to be exchanged from the Bottom Right element to the Top?

D: Exposure A: Merchandise C: Money B: Entertainment 24. What is exchanged from the Top element to the Bottom Left element?

D: sanctioning body A: agent C: sponsor B: media 25. A sports industry intermediary which is responsible for leveraging athlete’s worth or determining an athlete’s bargaining power is the _______________.