Social media marketing Beth L. Hubbard Individual Project Sanford Brown

Northwestern Technologies hmmm, what if I said, “Universal Technologies”? I know, that’s not the name, but by using social media to market the name, brand, service or product it can become “universally” known. Determining your integrated marketing strategy is a part of what companies are now doing to coincide with the many forums of social media that are available.

Social media is everywhere. We no longer just talk face to face. Social media had its start with humble beginnings, a simple envelope, the mail. Who knows how much stamps costs these days because this for of communication is fading. The Internet is the way to communicate now for business and pleasure. The Internet has evolved from the slow and irritating dial-up to fast and quick broadband. Other forms of information sharing through time are Wikipedia, Napster, Twittter and the infamous Facebook 1.23 billion monthly active users 945 million mobile users and 757 million daily users (thenextweb, 2015).

What does Northwestern Technologies wish to accomplish by using social media? Who are you trying to reach? Social media has become one of the most used forms of advertising. A company having a 100 or more employees across the U.S. 88% are using social media in some capacity for marketing (Socialtimes, 2014).

Has anyone been to “that restaurant”? Oh the food there is so good or so bad. Now from what I just told you it may determine if you go to this restaurant or not. This is called “Word of Mouth” it is a very effective for of advertisement. “Facebook is one substantial source for word-of-mouth advertising 57% state that they use Facebook to discuss products and services with friends and nearly 68% of consumers say that a positive referral from a friend on Facebook makes them more likely to buy a specific product or visit a certain retailer (Why Social Media, 2013).

Branding, Northwestern Technologies needs to build their brand. It is important to know what people say about your company almost more than what the company says about itself. Building a brand- what are people saying Position a Brand –target audience Expanding brand loyalty –build relationships for repeat business v’s new Increasing customer satisfaction-( no mystery here) listen to what’s being said online, follow-up Driving word-of-mouth recommendations- get consumers talking about Northwestern Technologies Producing new product ideas – consumer suggestions, what ideas?

Northwestern Technologies let what you do and what you offer be known. Introduce the social media venue that appeals to what and where you are trying to market. Reach out to the World Wide Web of consumers and businesses. Social media is continually growing and your business should grow along with it.

References Image of New business sign Facebook statistics thenextweb.com Image of man pondering Social media marketing: A strategic Approach “Why Social Media” (2013) Barker, Barker, Bohrmann,Netherlands Image of Word of Mouth Marketing