3.1.3 Visual Analysis (Graphic Design)

‘s International Advertisements

Posters like these are placed in kiosks or hung on walls in public spaces such as train stations, subway stations, public vehicles, malls, parks, etc. in restrooms, hallways, walkways, etc.

‘s Chinese Advertisement Design Principles –Balance Symmetrical Radial or diagonal with sun rays, raised hands, rockets, etc. –Rhythm Regular with the horizontally Gradated from foreground to background –Emphasis Focal point is the people (military/workers) and their motto –Proportion/Scale Foreground to background –Unity Harmonious lines and color

‘s Chinese Advertisement Design Elements –Line vertical –Color Contrasting 2 colors –Form/Shape Geometric shapes Human, Military, Blimp Forms –Space Open and used –Texture Smooth and structured feel –Value Color tints and abstract shades

‘s Chinese Advertisement Audience Analysis –Demographics Workers or Military males –Location public spaces High traffic areas Exterior Building Murals –Time As people walk or drive by –Interest Political Military –Human Factor Pride and Strength

‘s European Advertisement Design Principles –Balance Symmetrical and vertical –Rhythm Regular from the fence and the bricks –Emphasis Focal point is the female then the male then the tree with slogan. –Proportion/Scale Scale is ratio in perspective –Unity Harmonious in color and value

‘s European Advertisement Design Elements –Line Vertical and perspective –Color Contrasting 2 colors –Form/Shape Human & urban landscape –Space Open and unused –Texture Smooth outdoor park feel –Value Shades and abstract tints

‘s European Advertisement Audience Analysis –Demographics Late 20 to early 40’s Caucasian Artsy/Stylish Professionals Middle class –Location European public spaces High traffic areas –Time Day or night –Interest Night life, style, places to be seen –Human Factor Narcissistic

‘s International Advertisements