1 TCS – Internal Use ILP Training Material New Product Development (NPD) Process

2 TCS – Internal Use ILP Training Material What is Product ? A product is anything that has the ability to satisfy a customer need. Anything which is offered to the market for consumption including physical objects, services, personalities, organizations and desires. Etc...

3 TCS – Internal Use ILP Training Material What is New Product Development ? Fills the gaps in the existing product or process, solving problems and ways that can make consumers' lives better, easier and more exciting. Transforming an idea into a commercially viable product E.g. Advancements in Automobiles

4 TCS – Internal Use ILP Training Material New Product Development Methodology What is New Product Development (NPD) ? For example

5 TCS – Internal Use ILP Training Material New Product Development Methodology What is New Product Development (NPD) ? For example

6 TCS – Internal Use ILP Training Material New Product Development Strategies – ANSOFF Matrix Market Penetration Existing Products New Products Existing Markets New Markets

7 TCS – Internal Use ILP Training Material New Product Development Strategies – ANSOFF Matrix Market Penetration Existing Products New Products Existing Markets New Markets Market Development

8 TCS – Internal Use ILP Training Material New Product Development Strategies – ANSOFF Matrix Market Penetration Existing Products New Products Existing Markets New Markets Market Development Product Development

9 TCS – Internal Use ILP Training Material New Product Development Strategies – ANSOFF Matrix Market Penetration Existing Products New Products Existing Markets New Markets Market Development Product Development Diversification Low Risk High Risk

10 TCS – Internal Use ILP Training Material New Product Development Strategies – ANSOFF Matrix Market Penetration Market Development Product Development Diversification

11 TCS – Internal Use ILP Training Material New product has different interpretation of newness New Product A - A snack manufacturer introduces a new, larger pack size for its best-selling savory snack. Consumer research for the company revealed that a family-size pack would generate additional sales without cannibalizing existing sales of the standard-size pack. New Product B - An electronics company introduces a new miniature compact disc player. The company has further developed its existing compact disc product and is now able to offer a much lighter and smaller version. New Product C - A pharmaceutical company introduces a new prescription drug for ulcer treatment. Following eight years of laboratory research and three years of clinical trials, the company has recently received approval from the government's medical authorities to launch its new ulcer drug.

12 TCS – Internal Use ILP Training Material Classification of new products New to the world ( for eg Honda Hybrid car, Apple 3G Mobile ) New product line ( for eg Sony launching mobile ) Additions to existing line ( for eg HP launching color printer ) Improvement and revisions to the existing product ( for eg HP improving color printer) Cost reductions ( for eg Production cost ) Repositions ( for eg Pharmaceuticals )

13 TCS – Internal Use ILP Training Material New Product Development Process The process typically involves the following steps - Analysis of requirements - Converting the Requirements into Technical Specifications - Generating viable concept designs - Evaluation and Selection of concept/s - Creating a design of the system based on the concept design - Coming up with detailed design from system design - Process Design - Manufacturing product prototype - Testing the properties of the prototype to meet customer requirement - Production Preparation - Post production support New Product Development (NPD) process is the sum total of all processes required to bring a new product to market.

14 TCS – Internal Use ILP Training Material Typical NPD Cycle

15 TCS – Internal Use ILP Training Material New Product Development Phase-Gate Process

16 TCS – Internal Use ILP Training Material New Product Development (NPD) Manuals The TCS NPD Procedures Manual is applicable to the Product Development projects in the following domains Automotive Hi-Tech Industry Medical Devices Aerospace Industrial Engineering Heavy Engineering Consumer Electronics Consumer Packaged Goods TCS-iQMS-056 : New Product Development Procedures Manual

17 TCS – Internal Use ILP Training Material Phase – 1 Pre - Assessment Major Activities in this Phase are:  Study of RFP  Collect Voice of Customer (VoC)  Collection of Product Requirements  Opportunity Feasibility Study  Generate Opportunity Assessment Report  Selection of Gatekeepers  Initial Screening of the Opportunity Applicable Methods/Artifacts: Product Requirement Analysis Opportunity Assessment Traceability Matrix Gate-Keepers Selection Initial Screening Review Report (Gate -1)

18 TCS – Internal Use ILP Training Material Phase – 2 Product Design & Development Planning Major Activities in this Phase are:  Project Start-up  Project Team Formation  Preparation of Product Design Specification (PDS)  Creation of Design History File  Preparation of Product Design & Development Plan  Preliminary Project Review  Product Design & Development Plan Approval Applicable Methods/Artifacts: QFD Product Design Specification (PDS) Design History File (DHF) Project Plan Plan Approval (Gate-2)

19 TCS – Internal Use ILP Training Material Phase – 3 Product and Process Design & Development

20 TCS – Internal Use ILP Training Material Phase – 3 Product and Process Design & Development Major Activities in this Phase are: Concept Design Concept Evaluation & Selection System Design for the Selected Concept/s Detailed Design of the Selected Concept/s Design Reviews (Preliminary & Critical) Process Design Prototype Build, Testing & Review Pre-Production Documentation Release Production Tooling & Equipment Planning Design Verification & Validation Manufacturability Review of the Product Design Product Design Approval

21 TCS – Internal Use ILP Training Material Detail Design Stage

22 TCS – Internal Use ILP Training Material Applicable Methods & Artifacts for Phase - 3  Teardown Analysis  Catalogue Review  TRIZ  Production Preparation Process/ 3P/ Seven Design  Benchmarking  FMEA  Concept Evaluation  Patent Analysis  Industrial Design  Rapid Prototyping (RPT)  System Design Document  Purchase Specification  Component Design Document  CAD Process Handbook  Design Review  Design For Manufacturing and Assembly (DFMA)  Finite Element Analysis (FEA)  CAD Checklist  Tolerance Stack-up Analysis  Design Of Experiments (DOE)

23 TCS – Internal Use ILP Training Material Phase – 4: Production Preparation & Design Validation Major Activities in this Phase are: Engineering Change Order (ECO) Release Production Sourcing Production Facility Set-up Pre-Production Prototype Build, Test and Review Production Verification Production Release Design Review Production Facility Approval Applicable Methods/Artifacts:  ECO  Impact Analysis Report  Accelerated Testing  Production Approval (Gate-4)

24 TCS – Internal Use ILP Training Material Phase–5:Production, Launch & Post Production Support The Major Activities in this Phase are:  Preparation of Sales, Service & Marketing Literature  Product and Production Training  Market Launch Preparation  Product Introduction Review  Production Readiness Approval  Product Launch  Full-Scale Production  Post Production Support  Feedback, assessment & Implementation

25 TCS – Internal Use ILP Training Material New Product Development Manuals The TCS NPD Procedures Manual is applicable to the Product Development projects in the following domains Automotive Hi-Tech Industry Medical Devices Aerospace Industrial Engineering Heavy Engineering Consumer Electronics Consumer Packaged Goods TCS-iQMS-056 : New Product Development Procedures Manual

26 TCS – Internal Use ILP Training Material New Product Development Process Metrics Process Metrics employed to Measure the effectiveness of the NPD process Make it as base for Future Projects They are Grouped in the following categories  Product Metrics  Program Metrics  Process Metrics  Design Metrics  Product Quality Metrics  Product Sourcing Metrics