Industrialists © Mark Batik Jesuit College Preparatory
Andrew Carnegie Steel industrialist Benefit of timing for the widespread application of steel Gospel of Wealth Philanthropist
John D. Rockefeller Secretly bought new oil related companies such as engineering and pipeline firms Another tactic was to buy up a competing oil company Used secret deals with the railroads
JD Rockefeller Standard Oil Trust Global Corporation Benefit of margins
J.P. Morgan Banker Railroads and Steel Purchased Carnegie Steel and created US Steel First billion dollar company
Vertical Integration Owning all levels of production For example: Carnegie Steel Company Benefits –No supply problems –Controls costs –Operate company as needed
Trusts Begun from inheritance or beneficial trusts People held the control of a company in trust
Holding Company Where one company owns outright or a controlling interest in another company Used to integrate the activities of many companies Rockefeller uses its application