American Views of Christmas Music Survey of 1,191 American Adults

2 Methodology  The online survey of adult Americans was conducted November , 2012  A sample of an online panel representing the adult population of the US was invited to participate  Responses were weighted by region, age, ethnicity, gender and income to more accurately reflect the population

3 Methodology Continued  The completed sample is 1,191 online surveys  The sample provides 95% confidence that the sampling error does not exceed +2.9%  Margins of error are higher in sub-groups

Survey Responses

5 Over two-thirds of Americans find the prevalence of Christmas music in December enjoyable. Q: “Christmas music is everywhere in December. Would you say you...”

6 Over 80% of Americans agree that public school choirs and bands should be allowed to perform religious Christmas music. 6% Don’t Know Q: “Public school choirs and bands should be allowed to perform religious Christmas music.”

7 Only one-third of Americans agree there is too much Christmas music on the radio in December. 6% Don’t Know Q: “There is too much Christmas music on the radio in December.”

8 Two-thirds of Americans enjoy hearing both secular and religious Christmas songs in December. 6% Don’t Know Q: “Which of the following describes the types of music you enjoy hearing in December?”

9 “Christmas music is everywhere in December. Would you say you...” Americans age (77%) are more likely to “Find it enjoyable” than those age (69%), (65%), and (68%) Women are more likely than men to “Find it enjoyable” (74% to 66%) Americans who “Never” attend religious services are less likely to “Find it enjoyable” (59%) than those who attend about once a week or more (79%), once or twice a month (73%), and those who attend on religious holidays only (75%) Americans calling themselves “born-again, evangelical, or fundamentalist Christian” are more likely to “Find it enjoyable” (83%) Americans in the Midwest (3%) are the least likely to “Find it annoying” Americans with a college degree are more likely to “Find it annoying” compared to those without a college degree (9% to 6%) Americans who “Never” attend religious services are the most likely to “Find it annoying” (15%) Americans calling themselves “born-again, evangelical, or fundamentalist Christian” are less likely to “Find it annoying” (4%)

10 “Christmas music is everywhere in December. Would you say you...” continued Americans in the Northeast (16%) are less likely to “Find it overdone” than those in the West (23%) Americans age (14%) are less likely to “Find it overdone” than those age (22%), (26%), and 65+ (24%) Americans who attend religious services at least about once a week (18%) are less likely to “Find it overdone” than those who “Rarely” attend (26%) Americans calling themselves “born-again, evangelical, or fundamentalist Christian” are less likely to “Find it overdone” (14%) Americans who “Never” (5%) attend religious services or attend on only religious holidays (6%) are more likely to select “Don’t notice it” than those who attend at least “About once a week” (1%) Americans calling themselves “born-again, evangelical, or fundamentalist Christian” are less likely to select “Don’t notice it” (1%)

11 “Christmas music is everywhere in December. Would you say you...” continued Men are more likely than women to select “Don’t care” (8% to 2%) Americans with a college degree are less likely to select “Don’t care” compared to those without a college degree (3% to 6%) Americans who attend religious services at least “About once a week” (2%) are less likely to select “Don’t care” compared to those who “Rarely” (6%) or “Never” (5%) attend Americans calling themselves “born-again, evangelical, or fundamentalist Christian” are less likely to select “Don’t care” (2%)

12 “Public school choirs and bands should be allowed to perform religious Christmas music.” Americans in the South (65%) are more likely to “Strongly Agree” than those in the West (57%) Americans in the West (8%) are more likely to “Somewhat Disagree” than those in the South (4%) Americans in the Midwest (1%) are less likely to “Strongly Disagree” than those in the Northeast (5%) and West (5%) Americans age (50%) are the least likely to “Strongly Agree” Americans age (60%) are less likely to “Strongly Agree” than those age (71%) and 65+ (74%) Americans age (30%) are more likely to “Somewhat Agree” than those age (18%) and 65+ (20%) Americans age (8%) and (8%) are more likely to “Somewhat Disagree” than those age (1%), (2%), and 65+ (3%)

13 “Public school choirs and bands should be allowed to perform religious Christmas music.” continued Men compared to women are Less likely to “Strongly Agree” (57% to 66%) More likely to “Somewhat Disagree” (7% to 4%) Americans with a college degree compared to those without one are Less likely to “Strongly Agree” (57% to 64%) More likely to “Somewhat Agree” (28% to 22%) More likely to “Strongly Disagree” (5% to 3%) American who attend religious services at least “About once a week” are the most likely to “Strongly Agree” (76%) American who attend religious services at least “About once a week” are the least likely to “Somewhat Agree” (19%) Americans calling themselves “born-again, evangelical, or fundamentalist Christian” are more likely to “Strongly Agree” (88%) and less likely to “Somewhat Agree” (9%), “Somewhat Disagree” (1%), and “Strongly Disagree” (1%)

14 “There is too much Christmas music on the radio in December.” Americans in the South (9%) are less likely to “Strongly Agree” than those in the Northeast (17%) and Midwest (15%) Americans in the South (25%) are more likely to “Somewhat Disagree” than those in the Northeast (17%) Americans age (30%) are more likely to “Somewhat Agree” than those age (23%), (21%), and 65+ (19%) Americans age are the least likely to “Strongly Disagree” (25%) Americans age (42%) and 65+ (43%) are more likely to “Strongly Disagree” than those (33%) Men compared to women are More likely to “Strongly Agree” (14% to 10%) Less likely to “Strongly Disagree” (28% to 41%)

15 “There is too much Christmas music on the radio in December.” continued American who attend religious services at least “About once a week” (16%) and “Never” (15%) are more likely to “Strongly Agree” (16%) than those who attend “Once or twice a month” (7%) American who attend religious services at least “About once a week” (19%) are less likely to “Somewhat Agree” than those who attend “Rarely” (29%) or “Never” (30%) American who “Never” (17%) attend religious services are less likely to “Somewhat Disagree” than those who attend at least “About once a week” (24%), “Once or twice a month” (28%), and “Rarely” (27%) American who attend religious services at least “About once a week” (40%) and “Once or twice a month” (44%) are more likely to “Strongly Disagree” than those who attend “Rarely” (30%) or “Never” (28%) Americans calling themselves “born-again, evangelical, or fundamentalist Christian” are more likely to “Strongly Disagree” (49%) and less likely to “Somewhat Agree” (16%)

16 “Which of the following describes the types of music you enjoy hearing in December?” Americans in the South (72%) are more likely to select “Both secular and religious Christmas songs” than those in the Northeast (62%) and West (60%) Americans in the Midwest are the least likely to select “Neither secular not religious Christmas songs” (4%) Americans in the Northeast (15%) are more likely to select “Secular Christmas songs” than those in the South (9%) Americans age are the most likely to select “Secular Christmas songs” (22%) and the least likely to select “Both secular and religious Christmas songs” (50%) Americans age 65+ (81%) are the most likely to select “Both secular and religious Christmas songs” Men compared to women are Less likely to select “Both secular and religious Christmas songs” (58% to 74%) More likely to “Neither secular not religious Christmas songs” (14% to 6%)

17 “Which of the following describes the types of music you enjoy hearing in December?” continued Americans who “Never” attend religious worship services are Least likely to select “Both secular and religious Christmas songs” (45%) Most likely to “Neither secular not religious Christmas songs” (25%) Most likely to “Secular Christmas songs” (19%) Americans calling themselves “born-again, evangelical, or fundamentalist Christian” are More likely to select “Both secular and religious Christmas songs” (76%) Less likely to “Neither secular not religious Christmas songs” (3%) More likely to “Religious Christmas songs” (13%) Less likely to “Secular Christmas songs” (6%)

American Views of Christmas Music Survey of 1,191 American Adults