1 2016

2016 Valentine’s Day Spending Projected to be Almost $20 Billion 2 Source: NRF Monthly Consumer Survey, January 2016

What Influenced Consumers Most Source: TVB/The Futures Company; “Purchase Funnel 2015” Most Important media type among those who saw/heard ads on TV and at least 1 other media source (n=3886) Top 12 InterestConsiderationWant To PurchaseVisit Store/WebsiteMake PurchaseAwareness TelevisionNewspaperNetwork TV WebsiteLocal TV Station Website Internet Search Engine Internet Video AdRadio Social MediaOutdoorInternet Display AdStreaming TV or Movies Online

Adults 18+ Weekly Time Spent in Hours:Minutes Television Still Dominates Time Spent Source: Nielsen Total Audience Report Q

Reach Valentine Shoppers With Broadcast TV 5 Source: Nielsen NPower. January 13th 2016 Adults Live+SD.

Men are the Key Drivers of Valentine’s Day Spending 6 Source: Statista 2015 Women 34% Men 66% Percent of Valentine’s Day Spending

Broadcast: Great Way to Reach Male Valentine’s Day Shoppers 7 Source: Nielsen NPower 12/29/ /14/2015 Men Live+SD Ratings; 10 Cable Networks based on M25-54 Ratings. Men Ratings

Top Items Planned for Valentine’s Day Spending 8 Source: NRF Monthly Consumer Survey, Planned Spending by Category, January 2016

Wining and Dining with Broadcast Viewers 9 Source: GFK MRI Spring 2015, Base: Adults 18+ Index. Dined at a family restaurant/steakhouse 1+ times in the last 30 days.

Target Adults Who Enjoy Dining out at The Cheesecake Factory with Local Broadcast 10 Source: GfK MRI 2014 Market-by-Market weighted by Adult 18+ population. Dined at The Cheesecake Factory 1+ times in the last 3 months.

% General Sources Referenced Follow Food & Dining Closely Source: Keller Fay TVB American Conversation Study, April 2-19, 2015 Base: LEVEL 1: Respondent, n=3,437 Adults 18+ Follow Food & Dining category closely. Q9: Conversation: General Sources Referenced. Did anyone in your conversations (including yourself) refer to something they saw or heard about these topics from any of these sources? 11 Word of Mouth among Food & Dining Enthusiasts: Television The Most Referenced

Men Purchasing Jewelry Watch Broadcast TV 12 Source: GFK MRI Spring 2015, Base: Men 18+ Index; Bought any fine jewelry.

Broadcast TV: The Destination for Clothing Shoppers 13 Source: GFK MRI Spring 2015, Base: Adults 18+ Index. Clothing Expenditures- Amount spent in the last 12 months, $500+.

Broadcast TV Delivers Men Shopping for Flowers 14 Source: GFK MRI Spring 2015, Base: Men 18+ Index; Spent Any Amount(mail/phone) or Flower Shop.

Broadcast TV Viewers with a Sweet Tooth Shop for Chocolate 15 Source: GFK MRI Spring 2015, Base: Adults 18+ Index. Bought in last 3 months, Ghirardelli, Godiva, Hershey’s Pot of Gold, Lindt, or Russell Stover.

Godiva’s Best Target Markets 16 Source: GfK MRI 2014 Market-by-Market weighted by Adult 18+ population. Shopped at Godiva in the Last 6 Months.

Broadcast TV Viewers Purchase Gift Cards & Greeting Cards 17 Source: GFK MRI Spring 2015, Base: Adults 18+ Index. Spent $50+ on a gift card, Bought a Valentine’s greeting card in the last 6 months Gift CardsGreeting Cards

Valentine’s Day Isn’t Just For Couples 18 Source: Sweetworks, National Retail Federation, Forbes 21.2% of Americans will spend a grand total of $703m on their pets. Who will receive gifts on February 14 th ?

Broadcast Reaches Pet Owners 19 Source: GFK MRI Spring 2015, Base: Adults 18+ Index. Hobbies Engaged In: Raising Pets

Hispanics & Valentine’s Day 20 Source: MercadoLibre, United States; Harris Interactive; January , 2015; 18 years and older Quick Facts 83.6% of Hispanics plan to celebrate Valentine’s Day compared to 73% of Americans. Most Gifted Among Hispanics

Broadcast: Great Way to Reach Hispanic Shoppers 21 Source: Nielsen NPower 12/29/ /14/2015 HOH Hispanic Live+SD Ratings; 10 Cable Networks based on HOH Hispanic Ratings. HOH Hispanics

Where Will You Purchase Your Valentine’s Day Gift This Year? 22 Source: NRF Monthly Consumer Survey, January 2016

Broadcast TV Viewers Shop at Department Stores 23 Source: GFK MRI Spring 2015, Base: Adults 18+ Index. Shopped at a department store in the last 6 months for clothing, shoes, cosmetics, or perfume/cologne.

Zero In On JCPenney’s Strengths 24 Source: GfK MRI 2014 Market-by-Market weighted by Adult 18+ population. Shopped in the Last 3 Months.

Broadcast TV Delivers Discount Shoppers 25 Source: GFK MRI Spring 2015, Base: Adults 18+ Index; Shopped at a Discount Stores in the past 30 days.

Broadcast TV Delivers Online Shoppers 26 Source: GFK MRI Spring 2015, Base: 18+ Index Internet Shopping: Ordered items Index

Television Ads Are Motivation To Do Further Research Online 27 Source: TVB Media Comparisons Study December GfK Custom Research North America Survey. Has an advertisement on television motivated you to go the Internet to find out more information about that product or service?

Broadcast Websites Provide Multi-platform Opportunities 28

Digital Media: What Influenced Consumers Most Source: TVB/The Futures Company; “Purchase Funnel 2015” Most Important media type among those who saw/heard ads on TV and at least 1 other media source (n=3886) InterestConsiderationWant To PurchaseVisit Store/WebsiteMake PurchaseAwareness TV Website Internet Search Engine Internet Video AdSocial MediaInternet Display Ad Streaming TV or Movies OnlineCell/Smart PhoneOnline Deal or Coupon Site Tablet ComputerNewspaper Online OnlyBlog or Consumer Review Website Magazine Online Only

Local Broadcast TV Websites: More People Watch Video Content 30 Source: TVB Media Comparisons Study December GfK Custom Research North America Survey. Base=Persons Which, if any, have you watched video content on?

Key Valentine’s Day Takeaways Valentine’s Day spending is projected to increase from 2015 Men spend significantly more than women do during Valentine’s Day Broadcast delivers higher ratings and reach than cable Many adults are also spending significantly on their pets Hispanics are celebrating and spending for Valentine’s Day Broadcast TV delivers key Valentine’s Day shoppers regardless of where they shop TV motivates consumers to do further research online Local Broadcast TV websites offer multi-platform opportunities 31