Today’s Agenda Today’s Agenda 9:00 – 10:00 General Session 10:15 – 11:00 Breakout Session Red-Strong Kids Room Blue-Strong Families Room Green-Strong Communities Room 11:15 – 12:00 Breakout Session Green-Strong Kids Room Red-Strong Families Room Blue-Strong Communities Room 12:00 – 1:15 Lunch with Panel Discussion Dean Mattix Executive Director, Albemarle Family YMCA Kathryn Dobbs Director of Annual Giving, YMCA of South Hampton Roads Jon Knorr Vice President of Development, YMCA of Delaware Amy Barry Co-Chair of Member Teams Campaign, Brandywine YMCA Cindee Marone Membership and Business Director, Great Bridge/Hickory YMCA 1:30 – 2:15 Breakout Session Blue-Strong Kids Room Green-Strong Families Room Red-Strong Communities Room 2:30 – 3:30 General Session

Campaign Structure Staff Campaign Board Campaign Major Gifts Campaign Member Teams Campaign Sept - Oct Feb - MarNov - Jan Dec - Feb

Laying the foundation Staff Campaign Chair Staff Campaigners Covering all the bases – Speaking at Staff Meetings – 100% asks – clean-up if necessary Staff Campaign Sept - Oct

Board Giving Chair & Committee Process & Goal approved by Board One on one personal asks Board Campaign reports presented at Nov, Dec, and Jan meetings 100% giving – personally significant gifts Board Campaign Nov - Jan

Gifts of $1000 and more Volunteer Chair & Committee 3 – 6 volunteers Board Members Other YMCA members Major Gift Committee meets bi-weekly Review last year’s donors (renewals) Identification of new prospects Campaigning assignments Making strategic asks Major Gifts Campaign Dec - Feb

Member Teams Chair Staff Liaison – Key position Campaign for Campaigners Begins in Oct/Nov Teams of campaigners led by Captains Captains – Staff and/or Volunteers Member Teams Campaign Feb - Mar Staff Liaison Member Teams Chair Captaincampaigner Captain

Timeline Captain Meetings Campaigner Trainings Kick-Off – campaigning begins Reporting events Reporting continues Clean-up(Donor Table, Phone-a-thon, bulk mailer) YMCA of Delaware Campaign Celebration in June Member Teams Campaign Decembe r January March February

Campaign Chair Staff Liaison Spirit Committee Member Captain Staff Giving Chair Board Gift Chair Staff Liaison 1 Campaigner for every 10 staff Staff Liaison Committee Member Major Gift Chair Captain Member Teams Chair Captain Staff Liaison Captain Campaigner Campaign Structure

Operations “VS” Development Membership Activate America Fundraising Programs Daily Operations

Annual Support Campaign Activate America Membership Where do we concentrate our efforts?

Membership Annual Support Campaign Activate America If we neglect one…

Annual Support Campaign Activate America Membership If we favor another…

Annual Support Campaign Activate America Membership Balance is Key!

Membership Activate America Annual Campaign Engagement Strategies Listen and understand needs and motivations  Deepen understanding, commitment & involvement  One on one, face to face engagement  Outcomes Build YMCA’s capacity to deliver important programs and services  Strengthen the YMCA’s bottom line  Complimenting Priorities