 Commercial awareness  Making EIA fit for purpose throughout the planning and development process

 The other ‘E word’  Put yourself in the client’s shoes  There is no ‘I’ in ‘team’

 Precision and clarity  Everybody that needs to understand the EIA must understand it  The EIA must inform the whole development process  Post-consent: compile add-on mitigation measures

 Achieves the goal of gaining planning consent, whilst being efficient and proportionate  Recognises commercial constraints  Is accessible to all audiences, is better aligned with the planning process, and is fit for purpose from design through to operation