Introduction Unit Hospitality and Tourism 110

World Tourism Organization (WTO) Defines tourism as: –“the activities of persons travelling to and staying in places outside their environment for not more than one consecutive year for leisure, business and other purposes.”

Tourism Sector Transports people Provides them with accomodations Provides them with food & beverages Entertains and educates

New Unique Products Agricultural Tourism –Example: vacation on a working ranch in Alberta Culinary Tourism –Example: enjoying a tour of a vineyard Volunteer Tourism –Example: building a school in Nunavut

5 Industry Groups (recognized by the Tourism Satellite Accounts) Transportation Accommodation Food & Beverage Travel Services Recreation and Entertainment

Transportation Provides the tourist with a way to move from one destination to another Includes: airlines, railroads, cruise lines, tour bus companies, rental car companies Jobs include: pilots, reservation agents, cruise director, car rental agent

Accommodation Provides the tourist with a place to stay Includes: deluxe hotels, hostels, fishing camps Jobs include: front desk staff, hostel manager, fitness club workers, camp counsellor

Food and Beverage Provides the tourist with meals, snacks, and beverages Include restaurants from fast service to fine dining, as well as pubs, bars, nightclubs and lounges Jobs include: bakers, bartenders, nightclub manager, kitchen staff

Travel Services Package, arrange, and sell tourism products (channel of distribution) Includes: travel agencies and tour operators Jobs include: reservations agent, tour guide, tour planner, travel agency owner/operator

Recreation and Entertainment Provides tourist with adventure, challenge and excitement Includes: outdoor adventure and ecotourism, ski resorts, golf and tennis facilities, parks and attractions, marine facilities Jobs include: kayaking guides, amusement park supervisor, golf pros

5 Additional Components Travel Services (visitor reception centres, call centres) Travel trade (tour operators, travel agents) Travel media Attractions Festivals and events

Know Your Terminology Trip – travel that takes a person 80 km from their place of residence Foreign tourist (inbound tourist)– person visiting a country other that where they usually live for a period of 24 hours Outbound tourist – Canadians who visit other countries

Know Your Terminology Domestic tourist – people travelling in the country in which they reside, staying for 24 hours, more than 80 km away Excursionist – same day visitors travelling more than 80 km away, not commuting to work

Know Your Terminology Travel deficit – loss in tourism revenues when Canadians leave the country Multiplier effect – revenue from tourism that goes back into the local economy Leakage – community cannot support the number of tourists and must import workers

Reasons for Growth of Tourism Technology Advancements in transportation systems Advancements in media coverage Introduction of computer systems Internet and ecommerce Better educational systems More disposable income

Reasons for Growth of Tourism A more stressful lifestyle Declining cost of travel Better marketing and promotion Common currency Political stability

Historical Timeline Early civilizations 4800 – 400 BCE 400 BCE – 400 CE Around 1000 – Roman Catholic Church Up to 1300s – Crusaders Middle Ages 17 th – 19 th centuries – Le Grand Tour Industrial Revolution WWII After WWII

WHY choose Tourism as a career? 1.One of the major economic sectors 2.A good % of the jobs are part-time 3.A global industry with transferable skills 4.Each day is interesting and a challenge 5.Innovation is encouraged 6.Good people skills Other?

Tourism Associations and Organizations International World Tourism Organization International Civil Aviation Organization International Air Transport Association World Travel and Tourism Council Pacific Asia Travel Association Canadian Canadian Tourism Commission Canadian Tourism Human Resource Council Tourism Industry Association of Canada Association of Canadian Travel Agencies Canadian Tourism Research Institute Canadian Institute of Travel Counsellors

Associations and Organizations cont’d Municipal Organizations Local convention bureau Local chamber of commerce Local visitor bureau