Page: 1 Branding, Networking & Pitching Mike Tannenbaum, President Key Strategies, LLC

Page: 2 Recruiting ° Consulting ° Coaching Agenda  Where We Are Headed  The Skills You Will Need  How Branding Can Help  The Art of Networking  Making The Right Pitch

Page: 3 Recruiting ° Consulting ° Coaching Where We Are Headed and What You Need To Get There.  Insurance Risk vs. Enterprise Risk – Insurance Risk Track Technical Insurance Background Technical Insurance Background Solid overall claims, risk financing Solid overall claims, risk financing and captive skills Negotiation skills Negotiation skills Critical thinking/problem solving Critical thinking/problem solving Industry specific experience Industry specific experience

Page: 4 Recruiting ° Consulting ° Coaching ERM Track - What You Will Need Insurance, treasury and finance Insurance, treasury and finance Collaborative, partners with key stakeholders Collaborative, partners with key stakeholders Critical thinking/problem solving Critical thinking/problem solving Visionary Visionary Can focus on what will have meaningful Can focus on what will have meaningful impact to the organization Solid financial, analytical, communication and consulting skills Solid financial, analytical, communication and consulting skills An innate Curiosity An innate Curiosity

Page: 5 Recruiting ° Consulting ° Coaching Branding  What it means and why you should care – Awareness – The impact on your career – Personal vs. Functional – How you manage it – The 5 Keys to an effective brand

Page: 6 Recruiting ° Consulting ° Coaching Branding  Various forms of communication  Key element in getting promoted  Recognition and visibility  Your “Secret Weapon”

Page: 7 Recruiting ° Consulting ° Coaching Brand/Value Proposition  Define the essence of Risk Management jointly  Share information & insight  ID obstacles and how to overcome  Create internal training sessions  Real life examples and the benefits

Page: 8 Recruiting ° Consulting ° Coaching The 5 Keys to Brand Management  Recognize you have a brand  Develop a vision and be sure to focus on what you want to be known for and how that impacts others  Must be a short, but effective message  Must be supported in all aspects of your life  Check in with clients to make sure your message is clear

Page: 9 Recruiting ° Consulting ° Coaching How to Promote Your Brand  Write Newsletters & Articles  Join Online Discussion Groups  Company Intranet  Volunteer for highly visible projects  Be a presenter

Page: 10 Recruiting ° Consulting ° Coaching Other Keys To Promoting Your Brand  Be sure you know your strengths  How are you unique  Make it sticky  Add value  Utilize Social Networks  Get more involved with industry groups

Page: 11 Recruiting ° Consulting ° Coaching The Risk Management Brand  How strong is this brand?  What is the essence of RM?  What do you want it to be?  How do you promote RM?  Top 5 Words that describe RM?

Page: 12 Recruiting ° Consulting ° Coaching Networking  Treat each event like a sales opportunity  Set goals before you walk in the door  Focus your message  Keep it simple and consistent  Ask questions and listen  Follow-up and stay in touch

Page: 13 Recruiting ° Consulting ° Coaching Goals For Networking  Learn about the other person  Tell them about yourself  Highlight your strengths  What are you looking for?  Find ways to help the other person  ID something to follow-up about

Page: 14 Recruiting ° Consulting ° Coaching Advanced Networking  Get beyond small talk  Ask about others insight  Limit yourself to 3 questions  Talk about what you are looking for  Ask people what they’re working on  Follow-up when given advice

Page: 15 Recruiting ° Consulting ° Coaching The Pitch  Be brief and to the point  Need laser focus to make it stick  Customize for each person  Know your audience  Do your homework  Focus on the value you bring

Page: 16 Recruiting ° Consulting ° Coaching Summary  Manage your brand online and off  Networking opportunities are everywhere  Don’t be an extra in your own movie  Your career is a work in progress  Comfort & complacency = career suicide  Always work on refining your brand  Be indispensible

Page: 17 Branding, Networking & Pitching Mike Tannenbaum, President Key Strategies, LLC