SEM PE - Acquire information about the sport/event industry to aid in making career choices PI - Discuss the nature of the sports/event industries PI - Describe the impact of sports/events on communities

Businesses in Sports Teams Security Advertising Marketing Sporting Goods Media

Sports Segments Professional Teams Professional Individual Collegiate/Scholastic Teams Amateur Sports

Sports Segments Health Clubs RecreationCamps

Sports Segments Venues: The place where the game or event takes place.

Entertainment Segments Music Television Video Games Movies/Film

Entertainment Segments Casinos Radio Television

Entertainment Segments Publishing/Literacy Fine Arts Theme Parks

Partner Activity Create a PowerPoint describing assigned segment of the Sports or Entertainment Industry Information to Include: Brief History of the Segment Major Companies/Organizations/Individuals Local Examples (Is the segment represented in NC?) Major Events Associated with the Segment Example of Marketing (Include at least 1 example of promotion or advertising) You may use your phone for research Save to Flash Drive Be prepared to present to the class

Growth of Sports and Entertainment Increase in: Participants Followers Attendance Media coverage Entertainment Spending Internationalization Sports/Entertainment are global

Trends in Entertainment Entertainment o Internet Web Casts o Event marketing o Specific Channels o Viral Marketing o Smart Phones/Music o You Tube

Trends in Sports o Naming Rights o Extreme Sports o Sport Specific Channels o Labor Issues o Social Media o Multi Uniforms o New Venues o Internationalization

Sports/Entertainment Provide Positive Results Escape from day-to-day life (health, entertainment and achievement benefits) Strong public image/team unity (attracts additional tourists) Multiplier effect throughout city Spectators and participants Economic Impact

Positive Economic Impact - Increase in local business, jobs and consumer spending (Direct Impact) - Contribute to tax base (Fiscal Impact) - Hospitality/Sales/Ticket Taxes - Bring business to abandoned areas

Negative Economic Impact - Questionable impact on tax revenue. - How much do communities actually make? - Divert resources from other priorities (education, roads, public safety) - Community can be "held hostage" by a team.

Building Venues and Hosting Events Positive and negative effects on Communities. - Expensive to build venues and host events. + Communities can profit from both.

Minimize Negative Impact Long-term stadium leases. Diversify-host more than one sport. Host multiple events in stadium/arena. Provide necessary security/traffic resources.

Partner Activity Read the articles provided. Answer the following with you partner: 1.Write a summary of the Article 2.What is the issue? 3.Does the issue provide a positive or negative impact on the community? 4.Costs involved (dollar amounts) 5.Who is paying? 6.Does the author give an opinion? 7.Do you agree or disagree? Why? Be prepared to share and discuss with the class