A centre of expertise in digital information managementwww.ukoln.ac.uk Engagement, Impact, Value: Organisational Use Of Twitter (Using the Social Web to Promote Service Deliverables) Brian Kelly UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised. Acceptable Use Policy Recording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised. Twitter: Blog:

A centre of expertise in digital information managementwww.ukoln.ac.uk Twitter For The Individual Benefits of Twitter now appreciated: Community Engagement Support Promotion Discussions Event support … 2 Case Study Three co-authors of two peer-reviewed papers discovered via Twitter

A centre of expertise in digital information managementwww.ukoln.ac.uk Evidence of the importance of Twitter for driving traffic to blogs The Evidence 3 Evidence UK Web Focus Blog: Total of 250,00+ views. Average 250/day over 3.5 years But how do they arrive at the blog? UK Web Focus Blog: Total of 250,00+ views. Average 250/day over 3.5 years But how do they arrive at the blog?

A centre of expertise in digital information managementwww.ukoln.ac.uk Twitter Alerts Twitter alerts for keywords, etc available using: Columns in Tweetdeck alerts … But this doesn’t provide a historical perspective 4 Note ukwebfocus Twitter account is used for automated announcements of posts

A centre of expertise in digital information managementwww.ukoln.ac.uk Exploring The Evidence Twitter can be a significant driver of traffic 5 Where would blog be now without Twitter? Twitter seems to have decimated RSS traffic.

A centre of expertise in digital information managementwww.ukoln.ac.uk Further Evidence Screenshots from y 6 Aim: get people to provide suggestions for TwapperKeeper. Aim: to get feedback on ideas in post (… and to get post read) Aim: to get feedback on ideas in post – but received valuable feedback What does the evidence tell us about (a) success of aims &(b) how to achieve aims?

A centre of expertise in digital information managementwww.ukoln.ac.uk Beyond The Individual Twitter is used to support IWMW event with IWMW and IWMWlive accounts (and sword_app) 7 This news function was initially carried out using RSS Official transcript of plenary talks is useful for remote audience. We also intend to use it for captioning videos of talks

A centre of expertise in digital information managementwww.ukoln.ac.uk Observing Patterns Twitter used by Mimas 8 Twitter used by EDINA for several of their services

A centre of expertise in digital information managementwww.ukoln.ac.uk Next Steps: Implementation History: Use by early adopters Use to support events Claiming ‘ukoln’ Twitter ID Gathering evidence of benefits / ROI Now: Using ukoln Twitter account(s) actively Agreeing responsibilities and scope Documenting and sharing best practices (the ‘voice’; do we follow; do we auto- follow; do we respond; links with RSS; …) 9

A centre of expertise in digital information managementwww.ukoln.ac.uk Collective Approaches What benefits can be gain by actively collectively: Sharing best practices and experiences Exploiting virality of social networks – services that get better as nos. of users grow What about the ethical aspects? 10 ukwebfocus Twitter account follows JISC Twitter accounts. paper.li provides daily newsletter based on links posted – see

A centre of expertise in digital information managementwww.ukoln.ac.uk Questions 11