Lesley Small, Brian Dimsdale, Mary McCloud & John Melcher

 Garmin  1200 E. 151st Street Olathe, KS United States  TomTom  Oosterdoksstraat DK Amsterdam The Netherlands

GARMIN  Founded in 1989  Incorporated in Switzerland  Global Positioning System Products  Automotive products  Marine units  Aviation technology  Fitness devices  Outdoor recreation  Wireless applications bring the power of GPS to your smart phone TOMTOM  Founded in 1991  Dutch manufacturer  Amsterdam Stock Exchange  Four customer facing business units  Consumer  Automotive  Business Solutions  Licensing

 navigational, measuring, electromedical, and control instruments manufacturing segment of the computer and electronic product manufacturing industry 

 The computer and electronic product manufacturing industry employed 1.2 million wage and salary workers in 2008  The navigational, measuring, electomedical, and control instruments manufacturing segment employed about 441,600 wage and salary workers  35.4% of the industry  largest percentage of workers and employees of the computer and electronic product manufacturing industry

 Employment in this industry is expected to decline over the next decade.  project 11% increase in all industries for wage and salary employment  the computer and electronic product manufacturing industry employment is expected to decline 19% between 2008 and  Much of the manufacturing process has been relocated overseas

 Many employment opportunities will continue to rise, even though there is a projected decrease in employment  technological advancements and revolutions that are taking place in computers, semiconductors, and telecommunications, and the need to replace those workers who are retiring from the industry  opportunities in research and development  “Computer software engineers are also in high demand in this industry because many complicated hardware products require software.” (ibisworld)

 Return on Equity 2006: 37.9% 2007: 43.8% 2008: 32.0% 2009: 27.8% 2010: 19.9%  Stock Price 2006: : : : : 2.97  Total Assets 2006: 1,897, : 3,291, : 2,924, : 2,393, : 3,988,688  Operational Efficiency 2006: : : : : 7.7  Share of Industry Value 2007: 28%, 2008: 34%, 2009: 36%

 Return on Equity 2006: 51.8% 2007: 33.3% 2008: -93.5% 2009: 11.3% 2010: 10.0%  Stock Price (based on closing price of Dec 31) 2006: : : : : 7.89  Total Assets 2006: 902, : 1,969, : 2,766, : 2,685, : 2,622,758  Operational Efficiency 2006: : : : : 18.9  Share of Industry Value 2007: 27%, 2008: 29%, 2009: 30%