BENEFITS + RISKS OF SOCIAL MEDIA IN THE WORKPLACE

JOSH BOESCH MERRICK PRICE

SOCIAL MEDIA PLATFORMS

RECRUITMENT & SELECTION RISKS & BENEFITS

POTENTIAL RISKS – Employment discrimination – Variability in applicant use of social media disadvantages those who do not use it – Spread of inappropriate or damaging information RECRUITMENT & SELECTION

FULL ARTICLE: RECRUITMENT & SELECTION

POTENTIAL BENEFITS – Improved sourcing of high-quality candidates – Enhanced candidate quality, provides additional research – Increased time and cost efficiency – Greater organizational identification – Improved employment compatibility and job satisfaction – Attractive to millennial/younger candidates RECRUITMENT & SELECTION

73% OF YEAR OLDS FOUND THEIR LAST JOB THROUGH A SOCIAL NETWORK. SOURCE: ABERDEEN GROUP RECRUITMENT & SELECTION

BRANDING AND MARKETING RISKS & BENEFITS

POTENTIAL RISKS – Hidden costs with maintenance of media – Perception of individual/company influenced – Quick spread of negative or private information BRANDING AND MARKETING

POTENTIAL BENEFITS – Fast and inexpensive dissemination of information – Easy sharing of knowledge from few to many – Ability to reach new customers – Customer loyalty enhancement – Reinforcement of organizational culture – Analytics BRANDING AND MARKETING

#1 - AVOID POSTING INAPPROPRIATE CONTENT OR INFORMATION LUTZ STANDARDS

#2 - DO NOT DISCLOSE CONFIDENTIAL INFORMATION LUTZ STANDARDS

#3 - PROVIDE ORIGINAL SOURCES LUTZ STANDARDS

#4 - CONSIDER OTHER PEOPLE’S PRIVACY LUTZ STANDARDS

#5 - REVIEW AFTER POSTING LUTZ STANDARDS

QUESTIONS?