What is our value?

Uncle Henry What? An arts major? What are you going to do with THAT?

What is it worth? The economic value of college majors

Arts Majors Don’t Pay “My name is Elizabeth Cartman and I graduated from UCLA in 2007 with a degree in fine art I'm living in Sacramento right now and I work four days a week as a waitress at a fish restaurant. I barely make enough money to pay my rent, gas my car and utilities. You go to college, you study what you want, what you love and your life will just come together and it will be magical. And it's not. “ NPR 2011

The Creativity Imperative

Employers are Demanding Creativity A recent IBM poll of 1,500 CEOs revealed that “creativity” is thought to be the number one leadership competency of the future.

“Creativity and innovation are very high on the list of 21 st Century skills…”

The Creative Economy In 2011, Copyright Industries add 931 billion dollars to the U.S. GDP 3 times the value of the Construction Industries.

Average household spending on entertainment has risen 58% in the last 6 years $1,350 $2,200

By 2020, the average American family will spend as much as $400 a month on unlimited, mobile entertainment.

Music is a key driver of social and economic life Music is the number 1 item teens spend money on Car commercials tout access to music more often than they tout safety features Sync licenses are up over the past 2 decades

Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth 100 hours of video are uploaded to YouTube every minute

IKEA claims that 1 in 10 British citizens are conceived in one of its beds and seven million people visit one of its stores each Sunday, compared with the 4.5 million who go to church.

MFA is the new MBA Daniel Pink and "high concept," "high touch...."

Teagle Foundation Project 92% say that a career that allows to to be creative is important

SNAAP verses Uncle Henry

Some Debunking #’s What do we know about arts grads? 74 % of alumni who intended to be professional artists, have done so. Only 4 % are currently unemployed and looking for work. 90 % say their overall experience in art school was either very good or excellent. 76 % would attend their institution again 87 % are satisfied with their current jobs 82 % are satisfied with their ability to be creative in their work Only 3 % of arts majors work in food services

Wage Difference Full year, fulltime artists earn a median income of $45,200 Full year, fulltime professionals earn a median income of $52,500

No relationship between satisfaction and income

Heath et al (1999) find that students that participate in after school arts programs were 5 times more likely to use “if-then,” “what if,” and “how about” questions.

The Arts Dividend “People who play instruments make better engineers” -- Wayne Clough, former president of Georgia Tech.

Conditional Thinking “What If’s” Radical Revision Tolerance for Ambiguity Problem Finding Thinking with Analogies and Metaphors Cross Disciplinary Collaboration Empathic Reasoning Improvisation Idea Generation Epistemic Curiosity Expressive Agility Deep Observation and Pattern Recognition Risk Taking and Learning from Failure Creative Practice: The Portfolio of Skills

“47% of today’s occupations will likely not exist in the next few decades….”

Herberger Institute Design Principles Creativity is a core 21st century competency Design and the arts are critical resources for transforming our society. The Herberger Institute is committed to enterprise and entrepreneurship Every person, regardless of social background, deserves an equal chance to help tell our nation’s and our world’s stories. Effectiveness requires excellence.