Design 11 Mr. Jean October 2 nd, 2012

The plan: Video clip of the day The Design of War Product Design & Digital Communication Launching a product –Product Checklist. –The Mission. –Activities for product launch.

The Design of War: The dark side of design and the design process.

Vote: () Digital Vote: A) Would you prefer the rest of class to work on your current assignment? B) Introduce next assignment?

Notes for Product Launch: The notes are located online on today’s date. –October 2 nd, 2012

Product Launch: Your Mission –In this project you will be challenged to develop a concept or re-promote an existing item so it can be sold by any ONE store at Dartmouth Cross. Pick a single store from Dartmouth Cross to capture a specific demographic and design a marketing campaign for your product around that. –The project will require completion of three separate activities:

Preparing to Launch a product! Are you preparing to launch a marketing campaign? Are you sure that it will be successful? – We know that marketing is often trial and error as we continue to learn about our targeted audience, but there are things you can do to increase the success rate. –Here is a market planning checklist that will help.

Marketing Checklist: ____Do you know which features of your product or service will appeal to the audience you are targeting? Have you analyzed the market segment you are trying to reach? ____Are your benefits clear? Have you described them clearly in your marketing message to your targeted market?

Marketing Checklist: ____Have you created a pricing schedule? What kind of discounts or specials will you offer and who will you offer them to? ____Which media will you use for your marketing campaign? Will you market using more traditional media like television, print or radio? Or will you focus more on interactive media such as social or online advertising?

____What about add-ons? Have you mentioned optional accessories or added services that consumers who purchase might be interested in? ____How easy will consumers find your product to use? Have you provided clear instructions? What about warranty information? Have you shared with them information about your customer service as well as customer satisfaction policies? Marketing Checklist:

Product Launch: Your Mission –In this project you will be challenged to develop a concept or re-promote an existing item so it can be sold by any ONE store at Dartmouth Cross. Pick a single store from Dartmouth Cross to capture a specific demographic and design a marketing campaign for your product around that. –The project will require completion of three separate activities:

Three Activities: 1) Complete a market research. 2) Analyze what type of a product should be available. 3) Create a design for a company logo and marketing ads for this product.