TUBULAR MOTORS ONGOING PROJECTS UPDATE Zola Predosa, Oct.28th 2010 FAAC Distributors’ International Workshop 2010
Summary Competition Picture Ongoing Projects Accessories Development
Comparison of the existing ranges of FAAC (+ Altron) and relevant competitors to verify sustainability of business ambitions and identify strategic missing spots in FAAC Group offer The following section compares the Tubular Motors top players product offers. Criteria: Players –main actors, divided into 3 main groups: - High End Actors - European Traditional Producers - Chinese Top Players Offer –product offer of the above players classified for: - Offered Solution x Application - Offered Controls COMPETITION PICTURE
Players – analyzed the main actors, divided into 3 main groups: - High End Actors - European Traditional Producers - Chinese Top Players FAAC Group Somfy Group COMPETITION PICTURE Players Producers of Value Offers - High price positioning - High Value offer Top European Producers - Average price positioning - International presence Top Chinese Manufacturers - low price positioning - Usually supplier of local importers (local brand invisible as own brand) - very difficult market tracking * Motors per year = 2009 RSP estimation
Offer –product offer of the identified players has been divided into several Technological categories: OFFERED TECHNOLOGY COMPETITION PICTURE Legenda:
Offer –product offer of the identified players classified for: OFFERED SOLUTION FOR APPLICATION ROLLING SHUTTERS SUN AWNINGS VERTICAL BLINDS COMPETITION PICTURE Offer
COMPETITION PICTURE Offer - OFFERED SOLUTION FOR APPLICATION
COMPETITION PICTURE Offer - OFFERED SOLUTION FOR APPLICATION
COMPETITION PICTURE Offer - OFFERED SOLUTION FOR APPLICATION
COMPETITION PICTURE Offer - OFFERED SOLUTION FOR APPLICATION: RESUME
Offer – analyzed the product offer of the main players classified for: OFFERED CONTROLS COMPETITION PICTURE Offer- OFFERED CONTROLS
COMPETITION PICTURE Offer- OFFERED CONTROLS
Summary Competition Picture Ongoing Projects Accessories Development
Projects Board TM45 50Nm (all ranges) TM45 R FAAC Version ( 433MHz) TM58 motor 70Nm TM58 motors E and ER Radio Sun-Wind sensor (433MHz) Wired Sun-Wind sensor Wall Transmitters (433MHz) External receiver (433MHz) Timer Control Unit (433MHz) *βVersion: October /80Nm 100/120Nm β β Ongoing Projects
2 solutions under investigation: Option #1 Conical brake system Option #2 Double layers brake system TM45 50Nm (all ranges) Dec Ongoing Projects
TM45 R FAAC Version (433MHz) Dec Ongoing Projects
TM58 Motor 70Nm Ongoing Projects
TM58 Motors E and ER 70/80Nm June 2011: 100/120Nm Ongoing Projects
Radio Sun-Wind Sensor (433MHz) Ongoing Projects
Wired Sun-Wind sensor Ongoing Projects This Project has been CANCELLED The launch of the Radio Sun-Wind Sensor reduced the market potential for this device. Radio Sun-Wind Sensor, in fact, can be employed to operate: - DIRECTLY motors supplied with built-in receiver - IN ASSOCIATION WITH EXTERNAL RECEIVERS all other motors Therefore a wired Sun-Wind sensor would have a potential only for niche markets in which -for some reasons- a radio solution is not accepted. In order to satisfy odd requests of wired Sun-Wind Sensor, existing articles from external suppliers will be kept in FAAC catalogue
Wall Transmitters (433MHz) Ongoing Projects
External receiver (433MHz) Dec *βVersion: October 2010 Ongoing Projects
Timer Control Unit (433MHz) Dec *βVersion: October 2010 Ongoing Projects
β Version*: To validate High End Electronic Devices, a crucial step has been implemented in the Deployment Process: Items from the first batch (pre-series) are delivered to strategic professional partners that accept to participate to the project as Beta-Tester. These partners receive the items and test them in their own application. Their feedbacks are evaluated and implemented inside the product fine tuning and official validation. The selling reference are activated ONLY at the end of the above project. Ongoing Projects
Summary Competition Picture Ongoing Projects Accessories Development
ProjectsRefSTATUS Zamac motor support for Heroal side plates Completed Zamac motor support OPEN end132343Completed Zamac motor support CLOSED end132344Completed L Shape Metal brackets (Motor Side + Plug End Side) TbDNovember 2010 Adapter kit Round 50mm for TM Completed Adapter kit Deprat 50mm for TM Completed Adapter kit ZF80mm for TM Completed Adapter kit Octagonal 102mm for TM Completed Adapter kit M1-Verolux 52mm type for TM November 2010 Accessories Development
Zamac motor support for Heroal side plates Completed Zamac motor support OPEN end132343Completed Zamac motor support CLOSED end132344Completed Zamac motor support for Heroal side plates (L/R) Zamac motor support OPEN end Zamac motor support CLOSED end Accessories Development
L Shape Metal brackets (Motor Side + Plug End Side) TbDNovember 2010 Motor Side Plug End Side Accessories Development
Ø50 mm Adapter kit Round 50mm for TM Completed Accessories Development
Ø53 mm Adapter kit Deprat 50mm for TM Completed Accessories Development
Adapter kit ZF80mm for TM Completed Accessories Development
Adapter kit Octagonal 102mm for TM Completed Ø102 mm Accessories Development
Adapter kit M1-Verolux 52mm type for TM November 2010 Ø52 mm M1 Tube VEROLUX Tube Accessories Development