LIVE YOUR DREAM UPDATE Alyssa Ketterer, Digital Marketing Manager, Soroptimist International of the Americas.

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Presentation transcript:

LIVE YOUR DREAM UPDATE Alyssa Ketterer, Digital Marketing Manager, Soroptimist International of the Americas

OUR HISTORY

Working to Reverse the Trend Downward Trend in Membership Established a paid affiliation type Consulted peers in the service club industry Hired PR and Marketing firms Placed ads and sent out mass s Over the years, SIA has…

Live Your Dream: Then & Now Before… After!

SOCIAL MEDIA: Changing the Volunteer Landscape & How we Connect

THE SUPER STRATEGY

.. Live Your Dream : Super Strategy “Brand Stretching” = creating new segments within an existing market to reintroduce a sense of freshness and diversity

FOR EXAMPLE…

For example… this is a Brand Stretcher

One Mission, Two Business Models CLUB MODELONLINE MODEL Mission: Improve the lives of women and girls…

Online Business Model Increase support for SIA’s mission Increase brand recognition Increase revenue through corporate sponsorship Develop a new pool of donors for SIA’s programs Our Goals:

WHERE ARE WE NOW? Status Update

Increasing Our Reach

WHAT’S NEXT?

Live Your Dream: Continue to build our supporter base with fun, engagement actions Build new program opportunities Grow social media engagement & increase “share-ability” of online platform Cultivate online donors & corporate sponsor relationships

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