Recruitment Strategies Lt. Christophe de VILLEBLANCHE French PSYOPS unit Lt. Philippe Chagnon Regiment de Maisonneuve (now with PSYOPS)

Brand  Values  Image of service (public and service)  Benefits  Roles  Recruit Administration  Capabilities

Split Armed Forces Reserves Regulars Specialists Combat Troops

Communication  New technology (Facebook, Online Chat, Video games)  DVD to employers (display different missions ie. Humanitarian)  Invite civic groups to an event (open house)  Recognition (lapel pin, wear uniform to work day, Reserve Day, Degrees/Certificates in civil life)  Flexibility of civilian and Reserve careers

Recommendations Reservists as recruiters Fast and efficient process from interest to attestation Focus employers on the benefits of employing reservists Embrace more diverse communication tools & methods Recognise the different motivations of recruits