{ Effective advertising.  The ultimate objective of any ad is to: INCREASE SALES. The message of an ad will accomplish this by informing, persuading.

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Presentation transcript:

{ Effective advertising

 The ultimate objective of any ad is to: INCREASE SALES. The message of an ad will accomplish this by informing, persuading or reminding the target audience of the benefits of a product or service.

 Has one clear _____________  Is ______________ (including brand)  Conveys _____________  Appeals to the ______________  Uses the most suitable ____________ to reach the target market  Should have ____________ results in terms of _______ and ________ A Great AD: message memorable image audience media higher salesprofits

There are many __________ used to achieve the above objectives. methods

They include:

 Some of the most memorable advertisement are humours  Top 25 funny ads Top 25 funny ads Top 25 funny adsHumour:

 Quirky Packaging Quirky Packaging Quirky Packaging Unusual, Quirky Connections

 Extraordinary story by Guinness Extraordinary story by Guinness Extraordinary story by Guinness Extraordinary Situations

 Britney Spears and Pepsi Britney Spears and Pepsi Britney Spears and PepsiCelebrity

 Proactive – Jessica Simpson Proactive – Jessica Simpson Proactive – Jessica SimpsonTestimonial

 Project Indonesia Project Indonesia Project Indonesia Telling a Story

 Dove Commercial Dove Commercial Dove Commercial Sensual Appeals

 P&G – Thank you Mom P&G – Thank you Mom P&G – Thank you Mom Emotional Appeals