 Continue on with All the Right Type (ART) for 5 minutes today

Marketing: Advertising Traditional Print Ads: Newspapers

 Signature  Headline  Illustration  Copy

 Generate Revenue It is the combination of an advertisement’s headline, illustration, copy and signature that makes it successful  Get Attention  Give Information  Motivate a Purchase

 On a piece of paper, I want you to make some notes about its headline, illustration, copy and signature. Then write down a couple of sentences about why you chose it (good or bad).  Take a newspaper (one at a time) and look for some advertisements. Find some good and bad ones.  Pick out 3 or 4 advertisements that stand out to you (funny, silly, dumb, attractive, etc.) and cut them out.

 Get attention  Give information  Motivate a purchase  Generate sales  In groups of two I want you to take turns talking about your advertisements.  Each person will introduce their ad and receive comments from the other person about their ad.  The point is to better understand other peoples opinions on advertising and how we can better…

 Generate sales  Continue to work on your flyer assignment  Use the ideas from today’s lesson to improve your flyer and better be able to…  Get attention  Give information  Motivate a purchase