Custom Jerseys Dejen accompanied by Robert. Custom Jerseys Custom Jerseys are jerseys that are customizable Interchangeable.

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Presentation transcript:

Custom Jerseys Dejen accompanied by Robert

Custom Jerseys Custom Jerseys are jerseys that are customizable Interchangeable

Positioning Target market -people who live in cities -ages Competitors -Champs -Finish Line -Footlocker -Just Sports

Positioning Product Positioning -High quality -Equal or less price than competitors -all consumers want high quality but not for a high price

Market Research Methods - Target Market - Focus Groups - Questionnaires Secondary Method - Surveys

Market Research Results - price $75 - most likely to purchase

Packaging Info -Thick transparent plastic with a zipper at the top -The numbers and letters will come in a small plastic bag with directions

Label Appearance -Design with basketball Info -website, warnings, washing info

Pricing Cost -$85 to $125 Competitors -$80 to $100 Strategy -Skimming

Promotion Personal Selling - Mass Selling -ads Sales -reward cards, sales bin

Promotion P.R. -community service, sponsor events

Distribution Sell -Online through a shopping cart Middleman -Retailers Champs -Very popular

Distribution Decision -Makes our product more visible -Not direct because I think direct is the better what to go

Conclusion Product -Buy or product because its unique and better than all the other jerseys

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