A Successful Education Programme New Zealand
A small country at the bottom of the world?
A Global Country
New Zealand
Action Call to
World Headlines
Increasing Levels
Food is vital to New Zealand Economy
New Zealand is a Desired Location
Do About It? What should we
Problem So, who’s is this?
New Zealand Industry Dual Food System has a public health system but in other areas “user pays” believes education is a Government responsibility is fragmented
We Do? What did
Formed a Committee Consumers Industry Ministry of Health Ministry of Agriculture and Forestry
Working Group with Sub Committees Promotion Education Membership Technical Logo Use Approval Partners and Partner Organisations
Kiwi Ingenuity
What works for New Zealanders?
Top New Zealand Toyota Ad 2001
What doesn’t work for New Zealanders? SHOCK HORROR!
Look Again!
What appeals to us!
Simple Messages
Achieved What have we
Achievements Student Packs Four successful summer campaigns Television, Radio, Newspaper, Magazines Articles Brochures and Posters – Supermarkets, Childrens Groups, Holiday Areas, Camping Grounds Carry Bags Milk Cartons
Evaluations 60% Recall of Campaign/Promotion 85% An Average of of People Reported a Behaviour Change
Regulatory Program Food for Sale on Domestic Market Food Production, Processing and Export
Where to Now?
5 Year Strategy Foodsafe Week this December – launched by the new Minister for Food Safety, Annette King with a picnic in the grounds of Parliament. Administrative and Secretarial Support We’re on our way
Thank You but before I go…
Thinking Globally -- Working Locally A Conference on Food Safety Education